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Last week, as the world’s media dissected the details of the Apple Watch and iPhone 6, I spent an inspiring day mentoring at Seedcamp Week London, where some of Europe’s most promising new startups are immersed into the Seedcamp system of networks, learning, and capital raising.
The 28 startups taking part were getting ready to shake up a variety of sectors, from music, retail and design to healthcare, property and more.
I didn’t get to meet them all but I did spend time with two that are creating new digital marketing tools which piqued my interest.
Companies that sell their services based on a subscription model have a difficult task on their hands when it comes to designing a simple but persuasive pricing page.
It’s something we’ve tinkered with a great deal here at Econsultancy as the only way to find the most effective balance is by testing different elements and combinations.
To see if there are any best practices or common design elements when creating subscription pages, I visited the sites of four different SaaS (software as a service) vendors.
For many SaaS companies, it’s actually impossible to find out a pricing model without getting in contact with them first.
For years, video has been a pain in the bottom. Video production companies know it, and they charge handsomely for it.
Increasingly, start-ups are trying to disrupt professional video production, to provide an easy solution for marketers to create their own none-too-shabby work.
Moovd is the latest of these companies, and turns text into animated text videos. Try it yourself, you can make videos in a few seconds (I've been making childish videos all morning).
We'd all like to produce videos that convey our complicated product or brand but don't cost the Earth. Without a background in rich media, it's time consuming to create a animated video or shoot and edit your own footage.
Moovly aims to make this easier and allows the easy creation of simple animated videos. I spoke to the team to find out more about the service.
In parts one to three of the this series on managing PR and blogger outreach in-house, I’ve guided you through: The Network, The Message, and Discovery/Dissemination, talking shop on tools of the trade to cut cost but still rock like a PR all-star.
In this final post on tracking, I’ll show you how to define clear objectives then get your reports together for the boss.
Web prototyping is continually evolving. The holy grail is perhaps a web app easily shared between management, developers and clients, with low latency, high performance and flexibility.
Clickmodels is trying to solve this problem, and I spoke to Jurriaan van Drunen, co-founder.
In this post I’ll be looking at the growing importance of self-service. I'll look at some brands that do it well, and some that don't, and offer advice as to what self-service entails.
Research recently carried out by Zendesk indicates that over 50% of customers want self-service and 67% prefer self-service to speaking to someone.
Combine this with the fact that self-service is cheaper than web chat, which itself is significantly cheaper than a running a call centre, and it's definitely a trend we'll see continue online.
Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners.
Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.
We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation.
For a growing number of companies, the cloud is an incredibly appealing proposition. It allows organizations to scale up (and down) infrastructure and services as needed, and you generally pay only for what you use.
But that doesn't mean that the cloud isn't without its challenges. Some, such as architecting fail-proof applications, are well documented. But there are others which don't often get as much attention. One: keeping track of what your company is spending.
Software is a multi-billion dollar industry but that doesn't mean it hasn't changed dramatically in the past several years. From the rise of the app store to software-as-a-service, how software is bought and sold has been evolving rapidly.
That creates both opportunity and challenges for software's biggest players.
From infrastructure-as-a-service (Iaas) all the way up to software-as-a-service (SaaS), more and more companies are heading into the cloud.
There are plenty of good reasons. Using a cloud offering can often reduce a company's technology capex, and pay-as-you-go pricing is an attractive proposition for companies burned in the past by large, expensive technology initiatives.
Last week, I listed the 'enterprise cloud' as one of the five things to watch in 2012.
My rationale was straightforward; while the cloud has been a hot topic in the consumer space for the past several years, there's increasing activity in the enterprise space as major software vendors like Oracle and SAP move to ensure that they don't get left behind.
Salesforce.com, one of the first big players in the enterprise cloud space, didn't wait for the new year to make a new move of its own. Yesterday, it announced that it was acquiring human capital management SaaS Rypple for an undisclosed sum.