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Website relaunches fail.
Sometimes they are big, public ‘blow up in your face’ failures like M&S a couple of years ago. Often they are just a bit of a disappointment – waves of optimism petering out when they hit the shores of reality.
Regular visitors to our site, particularly our subscribers, will probably have come across the survey we’re running with ForeSee.
We consider customer experience to be an essential part of modern marketing that correlates with commercial success.
So prior to some fairly big changes to our current site, we wanted to see how our visitors considered us to be performing on that scale. (Plus we couldn’t resist the opportunity to put some tech to the test!)
Last month, B&Q unveiled a new responsive website, as part of a £60m redesign of its website and backend systems.
The new site was reviewed by David Moth earlier this month and to follow this up we decided to get some feedback by asking users to test the site, using whatusersdo.
A mix of desktop, mobile and tablet users were asked to perform two tasks on the site. The first was a targeted shop to find internal door handles and go through the purchase process up until payment.
As the new site prominently features sections titled ‘Inspiration’ and ‘Projects’, the second was to gather ideas for updating a room of their choice.
So what did the users think of the site?
Selfridges has just launched its new website, part of a £40m investment over the next five years.
The retailer has experienced growing volumes of mobile traffic, more than 50% at the moment, and the site aims to cater for this with a 'touch-first' approach and a responsive website.
Here's an overview of the new site and some of the changes...
Footwear retailer Schuh has just launched a new responsive site, but previously used its outlet site, Branch309, as a pilot for this.
The development of this site, and the lessons learned, have been applied to the main site, and highlight the advantages of 'mobile-first' thinking.
In other words, designing for the simplicity of the mobile experience has benefits for desktop users too.
Using extracts from our Mobile Web Design and Development Best Practice Guide, I'll describe Shuh's journey towards responsive design.
Bathrooms.com relaunched its site last year, and also began a more PR-focused approach to SEO, after receiving a penalty or two from Google.
Now, a year or so later, this approach seems to be working. I've been asking Adam Cassar, digital marketing manager at Bathrooms.com, about this SEO strategy, its site redesign and its new 'digital concierge' service.
One of the frustrations I find with the digital media industry is the plethora of people who feel it necessary to tell you how you should be running your website.
I'm going to add to that list.
However, rather than dictate to you what you should be doing, I hope to open your eyes to some of the things you need to be aware of should you be planning on launching or relaunching a website in the not too distant future.
We posted a brief review of the new Harvey Nichols site this week, posing the question of whether it lived up to the brand's luxury image.
As you'll see from reading the comments on that post, not everyone was convinced by the new site.
So, I've been asking a few ecommerce professionals for their views on the site, and what Harvey Nichols could have done better...
So Twitter has just rolled out its latest look, and if we are to believe the latest pictures of yet more testing, it could be 'goodbye, Twitter feed' and more 'hello, timeline'...
Could it be that the unmistakeable look of Twitter is to become a thing of the past?
House of Fraser launched a redesigned version of its site earlier this week, with a focus on catering for touch screen users.
I've been asking Executive Director for MultiChannel at House of Fraser Andy Harding about the thinking behind the relaunch...
With more than half of its traffic coming from mobile, House of Fraser has today launched a redesigned version of its site with the emphasis on the user experience for touch screen devices.
This marks a change in strategy for the company: designing for the mobile customer now comes before desktop or laptop.
I've been looking at the various sections of the new site...
Replatforming and deploying major updates are some of the most stressful moments for an ecommerce team.
These moments are vital for staying ahead of the competition, for introducing innovative new features or responding to user testing, but they’re also the point at which things can go most wrong.
Too often when you or your agency throw the hypothetical switch you end up with a site that’s got serious bugs or, even worse, no site at all.
What can you do to ensure that the deployment of your new platform, or of important revisions to your existing one, run seamlessly and effectively?