Posts tagged with Premier League

swansea app

How mobile apps can shape the Premier League fan & player experience

At Econsultancy we've been talking quite a lot recently to football clubs and their agencies (see the bottom of this article for links).

After chatting to Reading Room about their work with Swansea, Stoke and Middlesbrough, I was contacted by Other Media, who are the app developers for Swansea City FC.

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lcfc home

Six cool things about Leicester City FC's new website

Leicester City FC unveiled a new website in July 2017. I spoke to Daniel Ayers, consulting partner at Leicester's digital sports agency partner Seven League, to find out more.

Let's start with a bit of background and then look at six cool things about the site.

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premier league logo

How Premier League club websites are changing: A Swansea and Stoke case study

The football season is well and truly under way and very happy am I.

If you're a football fan or a fantasy football obsessive, you'll be more than familiar with Premier League and football club websites, and how some have improved immeasurably over the past couple of seasons.

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Digital transformation in the Premier League: Southampton FC's fan-first strategy

Premier League football clubs tend to have dreadful websites.

Safe in the knowledge that fans can’t switch their allegiance, clubs are happy to make do with a poor UX and frustrating ecommerce experience.

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southampton fc badge

Can Southampton FC break the hegemony of crap football websites?

I think of football (soccer) club websites much as I do automotive websites; traditionally pretty poor and, dare I say it, a reliable indicator of little digital knowledge at a board or senior management level.

The stereotypical Premier League club website would have a big interstitial with a button to 'enter site', then a clunky UX that's too busy, not mobile-friendly, or both.

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joe montana game

Digital transformation in sports: from diamond to gridiron

Sports teams have always been fertile ground for technology and innovation.

From a marketing point of view, the question is how fan engagement can be increased, above and beyond television viewing figures.

I thought I'd take a look at some examples of marketing innovation in the NFL, MLB, NBA and EPL.

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Tottenham Hotspur tops the mobile website league

The football season has begun once again, which means people across the UK will be leaving their sports-hating partners largely unattended for the foreseeable future. 

It also means people who are most definitely not sports journalists have an excuse to write about football because of all the other stuff that surrounds the competitions, such as social media activity.

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Man City tops the social media Premier League table

Not only are Manchester City in the box seat for the league title this season, but the club's social strategy is keeping pace with the on-pitch performance. 

This is the verdict of a report by Accepted Socially, which has ranked the league's 20 teams according to their 'performance' on social media. 

We have been impressed with Man City's digital marketing strategy in general, so it's no great surprise to see this. 

I've been looking at the reasons for Man City's success, and contrasting with the team in 19th place, Newcastle United. 

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Premier League logo

Top of the social Premier League: Arsenal, Man U, Liverpool & Spurs

Arsenal are apparently the most talked about Premier League team on social media, followed by Manchester United, Liverpool, and Tottenham.

The rankings were calculated by RadiumOne based on the number of stories shared about each team on popular sports news websites, combined with how effectively each club has been interacting with its fans in the 30 days leading up to the 20th game of the season.

Personally I’m just pleased to see Spurs back in the top four, but it’s also worth investigating further to assess how each club approaches social media.

As such, here’s a quick look the Twitter feeds of the four clubs that top RadiumOne’s rankings. And for more information on this topic, read Ben Davis’ in-depth post detailing Manchester United's strategy on Facebook, Twitter, Google+ and Sina Weibo...

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Why is buying Premier League football tickets such a terrible user experience?

Last week I reviewed Arsenal’s new website, and in general I thought the club had done a good job of creating a simplified and user-friendly browsing experience.

However I didn’t look at the ticketing system as part of the review, and it’s since been pointed out to me that several Premier League clubs offer a below par user experience for fans trying to buy tickets.

This sparked nostalgic memories of spending ages trying to buy tickets for Spurs games back in the days of dial-up internet.

I assumed the user experience would have improved by now, but has it?

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Arsenal's long overdue site redesign is a massive improvement

Arsenal FC unveiled a new website this week, giving it a long overdue upgrade that also includes a new mobile optimised version.

An article announcing the redesign states that it came about after extensive research and feedback from supporters.

It is designed to give users “improved access to content providing insight into all aspects of Club life.”

I previously blogged about the poor usability of Premier League websites, highlighting Arsenal as a particularly bad example due to the confusing number of links to different sections across the top and left of the screen. The old homepage also displayed now fewer than seven banner ads.

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Seven Premier League clubs that use Twitter's Vine

In general, Premier League clubs were quick to see the potential of social marketing as it’s obviously a great way of communicating with fans.

We’ve previously blogged data that shows Chelsea are the top club in terms of social visibility, as well taking a more in-depth look at Manchester City’s social strategy.

And to find out which teams are most on-the-ball with new developments, I thought it would be interesting to look at which clubs have begun using Twitter’s new Vine app.

For the uninitiated, Vine is an iOS app that allows users to post six second video clips through Twitter. The images below are Gifs so may take a second to load, but you can click on them to link to the original Vine...

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