Posts tagged with Pr

PR understanding of SERPs

SEOs will slaughter careless PR agencies

Talking to PR agencies about search engine optimisation (SEO) can make you feel like Noah before the flood.

Building on the recent debate around PR owning SEO, I look at how agencies who fail to embrace search will ultimately fail.

37 comments

11 friendly tips to help PRs write effective press releases

In general PRs and journalists have a decent working relationship, or at least I like to think we do.

But new research by Pressfeed highlights the fact that we have differing opinions over what should be included in a press release.

Almost half (45%) of the PRs polled said that visual elements with a news story are not important at all to journalists, while 39% said it wasn’t necessary to add images, videos or graphics to a news release.

But 80% of the journalists included in the survey said it was important or very important to have access to photographs and visual images and 75% wanted video content.

We get hundreds of press releases at Econsultancy, some good, some not so good. 

So here’s 11 friendly tips on how PRs can make their press releases more effective, and more likely to be opened and read...

8 comments

Come on PRs, get a grip on SEO

It is about time that the public relations industry got to grips with SEO. As part of my work I have spent a lot of time building an SEO PR proposition, however many agencies still ignore the subject.

Apart from a few savvy PR agencies, the majority of PRs just don’t understand the relationship between PR and search engine visibility, let alone how to measure if this visibility leads to some sort of ‘conversion.’

Frankly, it’s embarrassing.

56 comments

Earning a place in the future of marketing

Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone. 

Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.

The situation has changed dramatically since then and it’s time for the agency world to follow suit.

7 comments

Is the press treating Apple differently without Steve Jobs?

Apple isn't the same company without Steve Jobs at the helm, but that's easy to forget when looking at the company's financial performance since its co-founder and chief visionary passed last year.

Despite questions about Apple's ability to thrive long-term without Jobs, consumers continue to snap up the company's latest and greatest products at remarkable, record-breaking rates.

1 comment

Wall Street marketers take responsibility for poor reputation

Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.

96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.

3 comments

Measuring PR: impact, evaluation and clipping books

If we look at the banking industry today, it’s clear that there are huge challenges for banks in adapting to a changing PR landscape.

As the social internet revolutionises the way we market ourselves, and financial marketers are provided with a whole new paradigm of tools to prove their worth - PR can sometimes seem to be struggling to re-invent itself.

4 comments

Social media and the law: forecasted developments in 2012

The article covers Social Media and the Law, two areas that are becoming an increasingly hot topic.

Based on the law suits involving social media in 2011, 2012 will see further developments and changes to many of the platforms that we have become so accustomed to.

0 comments

9 examples of great blogger relations

Last week Sally Whittle wrote about the ‘top 5 amazing PR offers’ sitting in her inbox at the time, taking a comical dig at some bad examples of blogger engagement in the process.

Her advice is valid, and I suggest taking a read, but it’s a shame that it’s usually the poor examples of blogger relations that often inspire such pieces.

It’s really not rocket science. Do your research, read the blog, offer the blogger something that’s interesting or more importantly, relevant - and try not to buy them off in the process. The ‘treating bloggers like people’ stuff also applies, but that’s largely just common decency that should be applied to any communications - so doesn’t classify as a rule of blogger engagement for me. 

As such, I’ve put together a selection of examples of great collaborations below.

Stats should, as always, be taken with a pinch of salt – since the real benefit of this kind of activity is usually longer term. But in some cases, there are some figures to back up particular campaigns.

4 comments

Women write about PR too: some of the UK's top female bloggers

Yesterday, PR agency 10Yetis put together an updated list of the top 20 most influential UK PR bloggers, according to the Advertising Age Power 150 blogs list. 

‘Head Yeti’ Andy Barr noted that recently there’s been a shuffle in response to a new ranking algorithm, and that there are far more British entries from a broader spread of companies that include SEO and PR, advertising and 'direct response specialists'.

But I, and others, noted that there's not one woman on the list.

18 comments

My five PR resolutions for 2012

Resolution blog posts get plenty of bad press. Mainly because they often become a vain attempt to state the obvious or do the impossible by trying to predict what might or might not happen in the next 12 months.

But the 'resolution process' can be a cathartic one and, despite the fact that resolutions are often forgotten after 31 days, if nothing else it helps focus the mind on the task in hand.

So I thought I'd take a slightly different slant and, rather than predict or set industry-wide resolutions, I'll share with you the five things that, professionally, I'm going to try and focus on over the next 12 months.

0 comments

PR's crisis of confidence as it looks to define itself (again)

There's nothing more predictable than the PR industry's constant urge to 'define itself'. So today, true to form, the Public Relations Society of America (PRSA) has announced that it is to develop a new 'modern definition' of PR (again). 

4 comments