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Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone.
Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.
The situation has changed dramatically since then and it’s time for the agency world to follow suit.
Apple isn't the same company without Steve Jobs at the helm, but that's easy to forget when looking at the company's financial performance since its co-founder and chief visionary passed last year.
Despite questions about Apple's ability to thrive long-term without Jobs, consumers continue to snap up the company's latest and greatest products at remarkable, record-breaking rates.
Communications and marketing executives at 150 US-based financial firms have admitted that the responsibility for poor reputation lies with them, according to the 2012 Makovsky Wall Street Reputation Study.
96% of the group said that they invite negative public perception by their actions or inactions, while negative public perception topped the list of challenges these firms must overcome in the next year.
If we look at the banking industry today, it’s clear that there are huge challenges for banks in adapting to a changing PR landscape.
As the social internet revolutionises the way we market ourselves, and financial marketers are provided with a whole new paradigm of tools to prove their worth - PR can sometimes seem to be struggling to re-invent itself.
The article covers Social Media and the Law, two areas that are becoming an increasingly hot topic.
Based on the law suits involving social media in 2011, 2012 will see further developments and changes to many of the platforms that we have become so accustomed to.
Last week Sally Whittle wrote about the ‘top 5 amazing PR offers’ sitting in her inbox at the time, taking a comical dig at some bad examples of blogger engagement in the process.
Her advice is valid, and I suggest taking a read, but it’s a shame that it’s usually the poor examples of blogger relations that often inspire such pieces.
It’s really not rocket science. Do your research, read the blog, offer the blogger something that’s interesting or more importantly, relevant - and try not to buy them off in the process. The ‘treating bloggers like people’ stuff also applies, but that’s largely just common decency that should be applied to any communications - so doesn’t classify as a rule of blogger engagement for me.
As such, I’ve put together a selection of examples of great collaborations below.
Stats should, as always, be taken with a pinch of salt – since the real benefit of this kind of activity is usually longer term. But in some cases, there are some figures to back up particular campaigns.
Yesterday, PR agency 10Yetis put together an updated list of the top 20 most influential UK PR bloggers, according to the Advertising Age Power 150 blogs list.
‘Head Yeti’ Andy Barr noted that recently there’s been a shuffle in response to a new ranking algorithm, and that there are far more British entries from a broader spread of companies that include SEO and PR, advertising and 'direct response specialists'.
But I, and others, noted that there's not one woman on the list.
Resolution blog posts get plenty of bad press. Mainly because they often become a vain attempt to state the obvious or do the impossible by trying to predict what might or might not happen in the next 12 months.
But the 'resolution process' can be a cathartic one and, despite the fact that resolutions are often forgotten after 31 days, if nothing else it helps focus the mind on the task in hand.
So I thought I'd take a slightly different slant and, rather than predict or set industry-wide resolutions, I'll share with you the five things that, professionally, I'm going to try and focus on over the next 12 months.
There's nothing more predictable than the PR industry's constant urge to 'define itself'. So today, true to form, the Public Relations Society of America (PRSA) has announced that it is to develop a new 'modern definition' of PR (again).
On October 12th, Econsultancy will be welcoming over 1,000 marketers to JUMP, our Joined-Up Marketing and PR conference.
As part of the run up to the event, now in its second year, we asked Twitter users to tell us about the problems they’ve faced when attempting to run multichannel campaigns, using the #CometoJUMP hashtag.
As an incentive, we assembled a great package of prizes for the most interesting or relevant tweet.
The results showed that marketers face a huge variety of challenges as they try to track and optimise for customers who routinely interact with multiple touchpoints both on and offline before purchasing. We also uncovered recurring themes that may be slowing progression towards fully integrated marcomms.
In addition to the winning tweet, I thought it would be enlightening to run through ten of the best entries here and check out some of the issues we’ll be covering at JUMP this year.
Joined up marketing should be a reality for every type of business these days, and as more companies realise the benefits a joined up approach will bring, PR should be perfectly positioned to play a key part.
But this will only happen if the industry takes steps to revolutionise itself and portray its changing position and capability to the wider marketing industry.
'Content is King' is an old phrase but still a true one when it comes to building a brand presence on social media.
As Facebook implements more and more ways for users to control exactly what appears in their News Feeds, brands need to be ready to meet the challenges that brings.
Community Management is the art and science of engaging your fans and it’s important to view it as a data-driven, long-term, iterative process. Here are a few of my top tips...