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Posts tagged with Organic Reach

Facebook tests News Feed change that gives users more control over whose content they see

Facebook is testing a News Feed feature that could eventually help brands alleviate some of the pains of algorithm changes that have for many resulted in less visibility for their content.

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Q&A: Gary Vaynerchuk on Facebook marketing

There’s been a great deal of discussion recently around the perceived decline in brands’ ability to achieve organic reach on Facebook, with some suggesting that Facebook should now be considered as an ad network rather than a social network.

Our own head of social Matt Owen has had his say on the matter, arguing that brands need to reappraise their Facebook strategies and pointing out that the social network would ultimately suffer if it artificially limited marketers' ability to reach consumers.

And to add to the debate I spoke to Gary Vaynerchuk, a man with particularly strong views on Facebook ads. 

Vaynerchuk, who is CEO of VaynerMedia, was among the keynote speakers at the recent IMW event in New York.

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How do some Facebook Pages still reach 82% of their fans?

New research from Wisemetrics shows that while on average many pages have seen a drop in organic reach, the top 1% of pages still reached 82% of their fans, more than five times the average. 

Marketers around the globe have been making dissatisfied rumblings about Facebook organic reach for a while now. The general consensus being: You’ve got to pay to play.  

That doesn’t mean that we’ve got to pay Facebook though... 

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