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Posts tagged with New York

How American Airlines does social: takeaways from #IMW13

American Airlines has made huge strides in social and the new world of mobile commerce after a rebranding earlier this year for this first time in over 46 years.

During a recent talk at Integrated Marketing Week, Jonathan Pierce, Director, Social Media Communications at American Airlines, gave us info on how global social communications played a part for the airline.

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Integrated Marketing Week

Emerging Platforms and Trends - watch our latest #IMW13 hangout live

This session will be a feast of everything new. We'll touch on future TV, digital out of home, and the multiscreen experience. Anything you want to talk about, we will! Come join us to discuss the future of marketing and how it'll affect what you do and when you do it. 

Update - unfortunately we suffered Google+ connectivity issues during this session, and were forced to cut the hangout short-we've posted the first part of the session here, and will post a follow up post with more detail soon. 

Watch the hangout live >>>

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Announcing The Digitals awards shortlist

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So, after reading through a whopping 850+ entries, we have decided upon a shortlist of 156 for our Digitals Awards

All entries were judged during the first phase by Econsultancy's internal staff then sent to our external judges, comprised of some of the finest minds in digital marketing and ecommerce. 

The judges work at firms such as House of Fraser, John Lewis, Poke, Santander, LBi. BSkyB, Samsung and more (You can see the full list here). 

There have been some really fantastic things going on in digital in the past year or so, and we believe that the shortlist represents real innovation and best practice in our industry.

Well done to all who have been shortlisted, and commiserations to the others who just missed out (some by very narrow margins).

The winners will be announced at our Awards night on June 27...

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Kerry Bennett of HauteLook: 'Search is still one of the most efficient ways to drive traffic' #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fifth interview features Kerry Bennett, Vice President of Marketing & Communications at HauteLook.

Kerry has shaped HauteLook's aesthetic from the company's early days and currently oversees all communications, including public relationships, social media, creative, corporate communications, promotional merchandising, member insights and brand-to-brand relationships.

Read on for her views on search, social and the value of social engagement.

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Q&A: HopStop CEO Joe Meyer on data and successful marketing #IMW13

As part of our Integrated Marketing Week speakers series, we have a great line up of experts in the digital and integrated marketing space.

Our fourth interview features Joe Meyer from HopStop, the number one ranked transit app in iTunes and Google Play.

Here Joe gives us the low down on working with big data and marketing smart when you are a small team.

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Four examples of digital excellence from #TheDigitals judges

To celebrate the launch of our new digital marketing and ecommerce awards, #TheDigitals, I've rounded up four examples of innovation and digital marketing excellence cited by judges over the course of our Q&A series with them.

The Digitals celebrate, recognise and award excellence in digital marketing and ecommerce.

The awards will draw the best of the best from around the globe, and with extended entires your submission can still make the cut if you get it in before the new deadline of March 26!

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TUI Travel's Digital Director on the importance of UX

Alun Williams, Digital Director Europe for TUI Travel, is an "unashamed and self confessed hardcore ecommerce practitioner." As a judge for The Digitals this year, Williams is holding UX close to his heart.

Read on for why the right user experience improves the bottom line commercially, and don't forget entries close Wednesday this week. Here is how to enter.

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Makerbot's Bre Prettis urges SXSW to think hardware this year

SXSW interactive started with a machine that feels like the future: Makerbot. Launched at SXSW in 2009 with a team led by Bre Prettis, Makerbot has made 3D printing slightly more affordable and has been making designers into creators.

Powered by passion, innovation, and iteration, Makerbot has given people the ability to make things on your desk and coffee table.

Just as the PC disrupted the mainframe and desktop 2D printers replaced print centers and offset services, 3D printing is bringing manufacturing to small businesses.

NASA, Ford, Nokia and an increasing number of businesses are looking to this 3D printing technology to bring design to users and give them more flexibility to experimenting with design.

In fact, seven out of the top ten architecture firms are using Makerbot. This is especially important as professional 3D printers are expensive and Makerbot can streamline the testing process and helps these companies expedite the product.

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Deloitte director of strategy on 'mobile first' and 'digital transformation'

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So many great insights have been gleaned from speaking to The Digitals judging panel prior to the main event in June.

Here Olivier Binse, Director Strategy Telecoms and Media at Deloitte, shares his views on how we are moving from "mobile first" to "mobile only"and what digital transformation means in context to the The Digitals.

If your company or client is doing great things bridging the gap between online/offline through mobile, or indeed in any aspect of digital, remember you need to submit your work before the March 13 deadline.

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Amaze CEO Natalie Gross on Burberry's digital high street presence

We've been hearing lots of great advice and best practice from speaking to The Digitals judging panel prior to the main event in June.

Here Amaze CEO Natalie Gross talks about Burberry's multichannel approach to the High Street as well as how Amaze approaches digital excellence.

If your company or client is doing great things bridging the gap between online/offline through mobile, remember you need to submit your work before the March 13 deadline.

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Four tips from #TheDigitals judges to help your entry stand out

Through profiling our esteemed global judging panel for The Digitals here on our blog, we noticed a few key themes and reoccurring takeaways. 

Brands and agencies still entering before the MARCH 13 deadline take note here!

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#TheDigitals Judge Grant Arnott on what marketers can learn from the adult industry

Plenty of great of advice has been coming to us in the form of Q&As we are hosting on the blog to promote our industry awards showcase The Digitals.

Here Grant Arnott, Managing Director of The Media Pad, explains (among other things) how the porn industry (content aside) has led the way in digital for some time!

More tips from judges on how to make your award entries stand out are on the way..

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