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Posts tagged with New Media

9 examples of great blogger relations

Last week Sally Whittle wrote about the ‘top 5 amazing PR offers’ sitting in her inbox at the time, taking a comical dig at some bad examples of blogger engagement in the process.

Her advice is valid, and I suggest taking a read, but it’s a shame that it’s usually the poor examples of blogger relations that often inspire such pieces.

It’s really not rocket science. Do your research, read the blog, offer the blogger something that’s interesting or more importantly, relevant - and try not to buy them off in the process. The ‘treating bloggers like people’ stuff also applies, but that’s largely just common decency that should be applied to any communications - so doesn’t classify as a rule of blogger engagement for me. 

As such, I’ve put together a selection of examples of great collaborations below.

Stats should, as always, be taken with a pinch of salt – since the real benefit of this kind of activity is usually longer term. But in some cases, there are some figures to back up particular campaigns.

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Rumour: CNN to purchase Mashable for $200m

The next big (read: nine-figure) consumer internet acquisition may involve an unexpected buyer - CNN.

According to Reuters' Felix Salmon, the Time Warner-owned cable news network could announce as early as Tuesday that it is acquiring Mashable, one of the most popular tech/social media blogs for a figure that could be north of $200m.

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SAY Media acquires ReadWriteWeb

Yesterday ReadWriteWeb, a popular technology blog founded by Richard MacManus in 2003, announced that it is being acquired by digital publishing upstart SAY Media. 

Terms of the deal were not disclosed, but according to TechCrunch's sources, the deal was under $5m.

SAY Media has been active on the acquisition scene, having snapped up web properties including Dogster, Remodelista, a digital agency called Sideshow and publishing platform company Six Apart.

The apparent strategy; instead of simply building an ad network for new media, SAY Media wants to consolidate the market and own the properties it sells against.

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Court: blogger isn't a journalist, owes $2.5m

In the age of the internet, every individual may have their own personal printing press, but that doesn't mean that the same legal protections afforded to journalists are always available to bloggers.

Something that Crystal Cox, an Oregon-based blogger who is facing a $2.5m judgment for publishing information an investment firm alleged was defamatory, knows all too well.

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The demise of the new media empire?

Newspapers? Dying? Television? Might as well die too. New media? That's where future empires will be built.

At least that's what some have been claiming since blogging and 'new media' became a mainstream phenomenon. And to be sure, new media's future does look bright. But is it as bright as many had predicted? Perhaps not.

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iPad hoax lessons: people are gullible, trust is overrated

The actions of internet entrepreneur Jason Calacanis, no stranger to controversy, have sparked a debate about media credibility after his off-the-wall tweets about the Apple tablet were picked up by prominent online and offline media outlets.

Prior to the launch of the iPad, Calacanis tweeted that he had been "beta testing" the "Apple tablet" for two weeks and spilled the beans on his experience and the specs. From old media stalwarts like CNN and the Wall Street Journal to new media mavens like TechCrunch and Silicon Alley Insider, 'reporters' were quick to relay Calacanis' claims to their audiences.

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Why newspapers need brand managers

It's a subject that turns the stomachs of most journalists. After all in journalism, "marketing" and "branding" are dirty words. But given the media fall out as a backdrop for the global recession, it's time that newspapers, and the journalists who write for them, realise that the masthead of their paper is a brand.

Knowing what people think and feel when they see your newspaper's brand is more important than ever.

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Sh*t My Dad Says: from Twitter to television in less than five months

Want to break into Hollywood? Try breaking into Twitter first. Just ask 28 year-old Justin Halpern and he'll tell you: Twitter can be your golden ticket.

On August 3, Halpern set up an account, @shitmydadsays. The purpose: share some of his 73 year-old dad's wisdom with the world. You see, Halpern had just moved back in with the folks and figured that some of the things his dad told him might be worth rebroadcasting on Twitter. Turns out he was right: @shitmydadsays now has over 700,000 followers.

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Why Facebook could be the next big news publisher

Facebook's growth, it seems, is limited only by the scope of Mark Zuckerberg's ambition. It began as a social networking site trying to keep up with MySpace, but Facebook is now circling its own orbit.

All that's stopping Facebook from becoming the pre-eminent news publisher for its 300m users is Zuckerberg's desire to do it.

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Even a bad news aggregator is better than none at all

In the face of defeat, America's news outlets continue to find ways to innovate. Mind you, they aren't ground-breaking innovations. But they're innovations none-the-less.

This week online news magazine Slate launched a new aggregator called Slatest. It's not great, but at least it's something. I just wish I could say the same for British media.

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25 things journalists can do to future-proof their careers

I know a number of journalists who are growing increasingly concerned about the sustainability of their careers. Those working for offline publications tend to worry more than most, and with good reason, given the tide of bad news in this space.

25 things journalists can do to future-proof their careers

But despite the problems with business models, there will always be a need for journalists. It isn’t game over for journalism, not by a stretch, it's just that the game is changing. Old media journalists will need to learn some new skills and adapt mindsets to accommodate changes in their industry. 

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Q&A: AnnArbor.com blogs leader Ed Vielmetti

In March it was announced that The Ann Arbor News, located in Ann Arbor, Michigan, would be closing. The paper had been publishing since 1835. Sad as it was, it wasn't an unusual considering the state of newspapers nationwide. What made it unique was what happened next.

The newspaper was closing, but in its place, AnnArbor.com would launch as a mostly online-only, hyperlocal news portal. As the industry remains in flux and more news executives are turning to the web, AnnArbor.com is being seen as a case study in online local news. Ed Vielmetti is AnnArbor.com's blogging leader

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