Posts tagged with Netflix

Netflix streaming launches in the UK

There was a time when it seemed that Netflix could do no wrong in its home market of the United States.

Widely considered one of the top internet companies, its stock was an analyst favorite and it had the price to prove it.

Then Netflix CEO Reed Hastings messed it all up by trying to push the company to where he thought it needed to go faster than the market was ready to move.

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Netflix members streamed 2bn hours of content in Q4 2011

Netflix has announced that its members have streamed 2bn hours of TV shows and movies in Q4 2011.

With more than 20m global users, this equates to roughly 10 hours of content per person.

Netflix hit the headlines in October last year after losing 800,000 subscribers in the US following the decision to split its postal and online streaming services, so the announcement is good news as it gears up for expansion into the UK and Ireland in Q1 this year.


Netflix bags exclusive rights for new Arrested Development

Much-loved TV show Arrested Development is to release new episodes of the sitcom exclusively via Netflix in early 2013.

The online TV and film streaming service has signed a deal with Fox and Imagine Television that will see episodes developed especially for subscribers in the US.


Netflix enters the U.K. and Ireland as it stumbles in the U.S.

Yesterday, Netflix announced that its aggressive international expansion plans will bring its internet movie and television streaming service to the U.K. and Ireland in early 2012.

The announcement should have been a bright spot for a company which has been flying high for the past several years. But it was overshadowed by a bout of bad news: last quarter, Netflix lost 800,000 subscribers in the U.S.


The Netflix apology: good idea, bad execution

As we've seen time and time again, even the highest-flying companies can be thrust into crisis and controversy in an instant for a variety of reasons.

For BP, it was a massive oil spill. For AirBnB, it was an ugly incident involving theft and vandalism.

And for Netflix, which is in the midst of a crisis today, the cause of its problems was a decision to change its business model.

Qwikster and Elmo

Netflix fragments its brand in a self-made disaster

It can't be a fun week to be a marketer at Netflix. A year ago Netflix seemed unassailable.

Now its fate may be in the hands of the very Hollywood studios it bested and a 'pot-smoking guy' who owns its new brand on Twitter.

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Did Netflix just make a huge multichannel mistake?

With a market cap of over $15bn and a share price of $290, Netflix is one of the internet's highest flying stars. But changes the company is making to its pricing could have it crashing back down to earth.

Yesterday, the company announced that it is offering two separate plans going forward: one for unlimited DVDs by mail, which costs $7.99/month, and one for streaming, which also costs $7.99/month. Currently, Netflix customers can receive both unlimited DVDs and streaming for only $9.99/month.

Not surprisingly, a 60% price increase has sparked an online fury, with angry Netflix customers threatening to drop their Netflix subscriptions.


Netflix's biggest competition: Facebook?

Netflix is fast becoming the king of digital movies, and is one of Hollywood's biggest frenemies. But even though Netflix would appear to be sitting pretty, it may have some stiff competition soon.

The source: Facebook.


Online video usage up significantly: report

Online video may have a long way to go before it dethrones the television in the United States, but its rapid rise shows no signs of slowing down.

According to Nielsen, home and work online video usage rose a whopping 45% in January 2011 as compared to January 2010. Perhaps the most impressive fact: this growth isn't being driven by new users. The number of unique viewers only increased by slightly more than 3%, meaning that those who are already consuming video online are consuming more of it.

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Will viewers really deal with seeing more ads in online video shows?

The more ads, the better. That seems to be the strategy for boosting online ad revenue for publishers of all kinds. First, the Online Publishers Association (OPA) decided that making ads bigger and bolder was one way to help boost publishers’ dwindling CPMs. Now, the TV networks are concluding that loading their online video shows with more ads is the best way to increase digital revenue.

It seems to fly in the face of common sense – after all, consumers have flocked to DVR because they can skip all of the ads hurled at them on broadcast TV or cable. Meanwhile, with shorter attention spans on the web, won’t more ads just make online viewers tune out? Research from the networks says no.

Hulu screengrab

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Woulda, coulda, shoulda: the movie studios and their Netflix stock

Last month, beleaguered video rental chain Blockbuster filed for bankruptcy. While the company's demise can be blamed on a number of factors, it's hard to ignore one: the rise of Netflix.

Netflix, which is now an $8bn corporation trading at just over $153 per share, looks poised to capture a big part of the nascent streaming business.


Blockbuster on the verge of defeat in battle against Netflix, technology

Once-dominant video rental chain Blockbuster is trying its hardest to prove that it can compete in the 21st century. It is closing down stores, and has been bulking up its on-demand offering.

But it looks like it may be too little, too late. Last Thursday, the New York Stock Exchange announced that the company would be delisted from the exchange after the company failed to win shareholder approval for a measure that would boost the company's stock price above $1, the exchange's minimum. More often than not, a company's delisting is signal of impending demise.