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Posts tagged with Nespresso

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13 UX improvements Nespresso should make to its ecommerce customer journey

Every writer knows that when the well of ideas runs dry, co-opting your own life story is perfectly acceptable.

So, as the new owner of a Nespresso machine, I thought I'd test out the coffee pod subscription ecommerce journey.

Here are some improvements the coffee giant could make.

1 comment
kitkat store japan

Concept stores: what do they mean for customer experience?

After the demise of HMV, many were quick to plan the future of retail.

Econsultancy got in on the act, too, suggesting ways in which the internet could save the high street.

The consensus seemed to be that experiences on the high street would be more important than mere commerce. Why go into a store if the journey of finding a product and taking it to the till to pay is as boring as it is online?

Over the past three years or so, I think we have seen the resurgence of the concept store. In fact, I think retail has woken up to the value of service, great product display, interactivity, digital technology and a great shopping experience.

Here, I've taken a look at some of the concept stores out there, and what they mean for customer experience.

8 comments
George Clooney

Nespresso: experiential marketing at its best

Customer experience is all. This is the mantra being used for digital transformation roadmaps and the theme for this year’s digital marketing trends.

One brand that understands customer experience is Nespresso.

Here’s a rundown of exactly how the coffee-meets-tech brand provides great CX for its aspirational customers.

Kick back, allow me to bring you some creamy opinion in a glass cup.

10 comments