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Posts tagged with Music

Spotify ads: which is right for your brand?

The global music streaming giant Spotify made £370m in revenue for 2012 with increases in both users and advertisers.

Spotify has a selection of ten main advert formats. Some are interruptive, others arrive during extended terms of no-use of the application, and some are clickable.

These ad formats will suit various types of businesses. The high-end or in need of last-second promotion (movie studios, album launches) will enjoy the light boxes and homepage takeovers, while small businesses with low budgets may prosper with trendy playlists.

This post details the five most commonly selected advert formats, with my own quick survey (via SurveyMonkey) of 100 people providing opinion as to which works best.

Take a look and which your brand could be using.

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Stats: How online music and video affects Australian media consumption

Our Internet Statistics Compendium has seen another bumper update this month, with an impressive swathe of data focusing on the internet landscape in Australia.

The latest report released by the ARC Centre of Excellence for Creative Industries and Innovation (CCi) gives a comprehensive overview into how the internet has become integral to Australians as a social tool, a shopping platform and an entertainment channel since 2007.

Yet, it is the report’s insight into audio and video trends which are some of the most interesting, with online perhaps not eating into consumption habits of traditional media as much as we might expect. Be sure to check out the Australia and New Zealand edition of our ISC for more from the region.

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Music and marketing: five tips for being heard in a noisy space

The other day I eavesdropped as a pretty girl faced the teenage boy seated across from her and sang, “Tonight / We are young / So let’s set the world on fire”.

Frustrated by his blank stare, she said, “Don’t you know the song? It’s from that Chevy commercial”. 

If that example doesn’t convince you of the power of music and marketing, nothing will.


Music industry agrees to new mechanical royalty rates deal

There is little doubt that digital is the future of music. The CD may not be dead, but it might as well be.

Its replacement for millions of consumers has been digital music services of various kinds, ranging iTunes and the Amazon MP3 Store to Pandora and Spotify.


Corbis launches digital music licensing service

If you're a consumer, finding a buying your favorite tunes is as easy as opening up iTunes or heading over to Amazon.com or Google Play.

But where do you go if your business is in search of the perfect song for a presentation, corporate video or trade show event?


Google rolls apps, movies, music and ebooks into Google Play

There are numerous differences between Apple's content ecosystem and Google's. One of the biggest: through iTunes, Apple offers a unified and arguably superior experience. Whatever you're looking for, be it music, apps or books, can be purchased and downloaded in a single place.

This apparently hasn't been lost on Google, which today announced that it's combining Android Market, Google Music and the Google eBookstore into a single entity dubbed Google Play.


Dumbest deal of the year? VEVO to shun non-Facebook users

The past decade may have been tough for the music industry, but thanks to online video, times have arguably never been better for the music video.

On YouTube, for instance, music videos represent one of the most popular content categories, and some of the most popular music videos have racked up hundreds of millions of views.


Google Music faces early struggles

Late last year, Google finally jumped into the digital music market by launching its long-awaited Google Music service.

Despite skepticism and criticism, the search giant clearly had high hopes for its music service, which competes with Apple's iTunes and Amazon's MP3 store. Thus far, however, the skeptics and critics appear to be right.


Monkeybars wants to reward fans for buying content online

Music is arguably one of the most popular things in the world (who doesn't listen to music), but it isn't exactly easy being a musician. That's particularly true for indie artists who don't have huge audiences and major record label backing.

The pains of the music industry, coupled with its overall sexiness as a business, have made the music space one of the most popular for startups.


Facebook rolls out 'Listen With' for socially-driven music sharing

As Facebook continues the charge towards its rumoured-but-practically-confirmed IPO this year, its next trick is a feature called 'Listen With'.

Announced last night, this allows groups of people to listen to the same song at the same time via the social network’s music service. 


Music sales milestone: digital surpasses physical

It's been more than a decade since Napster sent the music industry into a tailspin, and record labels are still adapting to the digital reality they find themselves in.

For better or worse, the future of music is not the CD, and a huge recent milestone confirms what we have known for a long time: that it's largely digital.


Apple launches 'season pass' option for TV shows

iTunes is perhaps the best friend of countless music fans. It's easy to forget about the days in which you had to purchase an entire CD just to get one song, now thanks to Apple's service, millions of consumers today buy their music à la carte.

That's not to say that Apple and its record label partners don't want consumers to purchase albums.

To that end, Apple has for some time offered a 'Complete My Album' option that allows iTunes users that have purchased an individual track from an album to purchase the entirealbum at a discounted price.