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Posts tagged with Mobile

Multiple marketing channels, or just plain digital?

unified deviceApple is buying Quattro Wireless... and coming out with a tablet computer. Google just announced its entry into the mobile phone market. TVs air programming streamed from the web (or from a PC in the next room), and soon they'll accommodate HD video Skype calls. All this digital convergence has to make you wonder: are there still digital channels, or is digital just becoming, well... just plain digital - a channel unto its multiplicity of selves?

Devices just aren't specific anymore. You play games on your phone, surf the web on your TV, and watch TV on a wireless handheld device. Is it still talking "on the phone" if I "dial" via Google Voice on my Blackberry, or via Skype on my laptop? Are you "watching television" if you're viewing an episode from your favorite series on Hulu, YouTube, or iTunes - and watching on a PC or tablet or even a phone? "Reading the newspaper" on an ebook reader?

And will all this convergence make marketing simpler, or much more complex?

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App review: Green Flag on iPhone

Breakdown service Green Flag released an iPhone app recently, beating both the RAC and AA to create the first such app.

The 'Rescue Me' app allows users to contact Green Flag in the event of a breakdown, and provides some other useful features such as traffic updates and driving tips. 

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O2’s major mobile marketing spamfail

It’s been that time of year again, the season of goodwill and a time for giving, for caring, for understanding, and for tolerance. And for receiving…

So what did you get for Christmas? If, like me, you’re an O2 customer, then you will have received lots of text messages pimping out its ’12 Days of Christmas’ iTunes-related marketing campaign. 

Unfortunately, you’ll have received these messages whether you wanted them or not.

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App review: Tesco Wine Finder for iPhone

Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.

The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.

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Q&A: GetJar CEO Ilja Laurs on mobile apps

Ilya LaursGetJar, currently closing in on the 1bn download mark. is the largest cross-platform store for mobile apps, and the second largest app store after Apple's.

I've been talking to GetJar founder and CEO Ilya Laurs about the mobile apps market, and why he believes that apps will eventually become bigger than the internet...

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App review: House of Fraser on iPhone

House of Fraser launched an iPhone app last week, which allows customers to search for gifts on their mobiles.

The GiftFinder app also allows users to buy direct from the app, I've been seeing how well this works...

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Morgan Stanley: Mobile web will be 2X the size of desktop internet

iphoneThe mobile web is poised to be big. Really big. In fact, Morgan Stanley is estimating it's going to be at least twice the size of the "desktop internet."  Within five years, the report predicts more users will connect to the web via mobile devices than PCs.

Morgan Stanley's report on the topic is truely massive: a 424 page report covering eight major themes; and an accompanying 659 slide PowerPoint deck. Both are available for download on the company's website.

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Case study: Continental gets in on the mobile surge with summer ad campaign

What's the best way to reach frequent flyers on the go looking to spend money? For Continental Airlines, the answer was mobile banner ads. Over the summer, Continental ran sent banner ads to the mobile phones of consumers with household incomes over $100,000 that had traveled in the last three months.

According to MediaPost, the campaign increased awareness about Continental ads by 60%. Beyond the fact that consumers appear to be looking at banner ads in mobile, this campaign touches on the issue of mobile preparedness for brands. 

As consumers become more dependant on their phones for transactions and information, they'll also start spending more money there. And campaigns like this show that brands equipped to handle the mobile shift will bring in increased revenue.

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Mobile site review: Twitter

Though there are now plenty of third party apps for this, Twitter has just launched a new mobile version of its website, optimised for iPhone, Android and N60.

I did try to use the old version of the mobile Twitter site before switching to Tweetie and Tweetdeck, and it wasn't the best user experience, and it was difficult to keep a track of mentions and direct messages. 

According to the Twitter blog, plenty of people are still accessing Twitter via mobile browsers. I've been trying it out...

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Mobile site review: Comet

Comet launched its first mobile site, the first for any UK electrical retailer, earlier this month. The site allows users to browse the retailer's product range and reserve items for collection at local stores.

I've been trying the Comet mobile site (on an iPhone) to see how well it performs...

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How to use Google Voice to increase reorders

I just received an email from nutritional supplement retailer Jigsaw Health, about a new program they offering their existing customer base.

After speaking to President and Co-Founder Patrick Sullivan Jr, I learned that 80% of their monthly revenue comes from returning customers (and they don't even offer an auto-ship program).

How? By setting up Google Voice so that repeat customers can place orders via text message. Let's take a look at how this works...

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Ad:Tech: How do you market to cellphone users who don't want marketing?

For marketers working in mobile, talk about cellphones being on the verge of breaking out can feel more than a bit repetitive. At least that's the way Brian Levin of Useful Networks put it at the Location Awareness panel at Ad:Tech today.

"I feel a little like Bill Murray in 'Groundhog's Day.' I was on this panel last year."

Despite all the technological progress and increased user adoption that mobile phones have experience in the past few years, they still occupy only a small percentage of most marketing budgets.

Amid all of the promise held out in the future of mobile, how is the market actually going to break out? The panelists at Ad:Tech's panel on location werein agreement on a few things (besides the Corona's that were served on stage to celebrate impending happy hour).

A lot of it will rely on users self-reporting their data. 

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