Posts tagged with Mobile

Adobe to ditch Flash for mobile

Adobe is expected to cease development of Flash Player for browsers on mobiles devices.

A blog post from the company outlined plans to focus on enabling Flash developers to package native apps with Adobe AIR for all major app stores.

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Publicis and France Télécom-Orange join Telefónica in funding digital start-ups

Global advertising agency Publicis Groupe and mobile giant France Télécom-Orange have pledged to invest €150m in digital start-up projects across Europe.

The fund will provide seed capital and early-stage investment of up to €1m for fledgling companies, and later-stage financing for more established companies in France and Europe of up to €15m per project.

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Waitrose chooses Blippar for augmented reality Christmas campaign

Blippar, the mobile augmented reality app, is being used by Waitrose for its 'School of Christmas Magic' campaign. 

Ambarish Mitra, co-founder and CEO of Blippar, told us that the retailer’s ‘pause and blipp’ concept first aired during The X Factor and Downton Abbey this past Sunday.

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Mobile commerce in the UK: stats round up

The importance of smartphone technology to the UK shopper experience has been hard to ignore this past month with an abundance of mobile commerce data being added to our Internet Statistics Compendium.

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Q&A: Tomi Ahonen on why mobile marketers shouldn't obsess over apps

tomi secret agentWearing a fedora, bespoke Hong Kong suit, and shirts with “007” embroidered on the breast pocket, Tomi Ahonen stands out in a crowd.

A former Nokia executive, and almost certainly the most prolific business writer to fixate on monetizing mobile technology, Tomi has been writing about mobile marketing since 2002.

He has written the first business book on 3G: m-Profits: Making Money from 3G Services, and more recently The Insiders Guide to Mobile.

Tomi explains why mobile marketers shouldn't obsess over apps, but start with the basics...

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The online experience for European children: stats

Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.

As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?

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How to meet customers' multiplatform expectations

We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly. 

On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.

But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.

Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.

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Q&A: David Fieldhouse on mobile affiliate marketing

Launched earlier this year, Linking Mobile aims to move the affiliate marketing model onto mobile. 

I've been speaking to co-founder David Fieldhouse about the company and its plans, as well as the challenges of tracking affiliate sales via mobile. 

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Q&A: Majestic Wines' Richard Weaver on multichannel retail

Richard Weaver is E-commerce Director at Majestic Wines, which has been growing its multichannel sales over the past couple of years. 

He will be speaking at our JUMP event next month about the company's local approach to multichannel. 

I've been asking Richard about Majestic's recent multichannel initiatives, the localisation of its website, and upcoming moves into mobile commerce. 

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Mobile networks: the empire strikes back

Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?


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Five reasons Facebook should still care about location

There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole 'location' issue after seemingly shutting down its Places and Deals sites. 

But much of the evidence suggests Facebook is even more focused on location now that it has been to date. 

As I've already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that 'check-in deals' won't be disappearing anytime soon either.

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Eurostar launches mobile booking apps

Rail company Eurostar today launched several mobile versions of its online booking service, complete with mobile tickets. 

To cover all bases, Eurostar has launched a mobile optimised website, along with apps for both Android and iPhone. 

Perhaps the most interesting feature though, is that it allows people to book journeys on the go and use their mobile as the ticket. 

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