Posts tagged with Mobile

The online experience for European children: stats

Some of the most interesting data to be added to the Europe edition of our Internet Statistics Compendium this month focuses on how children are using the internet across the continent.

As social networking becomes more commonplace among adults and mobile technologies give all users more opportunity to get online without computer access, how are children responding to increased connectivity and more pull factors to use digital services?

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How to meet customers' multiplatform expectations

We’re living in a multi-platform retail environment and that’s a great thing for marketers, mostly. 

On the one hand, there’s a wide variety of ways to interact with people and drive sales. If a potential customer doesn’t respond positively to emails, they may be more willing to connect with your firm on Facebook, for example.

But the downside is that consumers have far higher expectations, particularly of the bigger brands. If you aren’t catering to their platform of choice, you risk frustrating them and devaluing your company.

Here are a few of the main platforms your customers may expect you to be actively using – and how you can meet their expectations.

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Q&A: David Fieldhouse on mobile affiliate marketing

Launched earlier this year, Linking Mobile aims to move the affiliate marketing model onto mobile. 

I've been speaking to co-founder David Fieldhouse about the company and its plans, as well as the challenges of tracking affiliate sales via mobile. 

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Q&A: Majestic Wines' Richard Weaver on multichannel retail

Richard Weaver is E-commerce Director at Majestic Wines, which has been growing its multichannel sales over the past couple of years. 

He will be speaking at our JUMP event next month about the company's local approach to multichannel. 

I've been asking Richard about Majestic's recent multichannel initiatives, the localisation of its website, and upcoming moves into mobile commerce. 

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Mobile networks: the empire strikes back

Can the vaunted joint venture between the UK network operators get them back on top in the mobile advertising arms race?


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Five reasons Facebook should still care about location

There has be all manner of speculation and rumour circulating over the last week or so about how exactly Facebook is going to approach the whole 'location' issue after seemingly shutting down its Places and Deals sites. 

But much of the evidence suggests Facebook is even more focused on location now that it has been to date. 

As I've already suggested, the latest feature updates Facebook rolled out recently actually puts location in a more prominent position; right in front of every user, every time they post a status update. And Facebook has been very clear that 'check-in deals' won't be disappearing anytime soon either.

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Eurostar launches mobile booking apps

Rail company Eurostar today launched several mobile versions of its online booking service, complete with mobile tickets. 

To cover all bases, Eurostar has launched a mobile optimised website, along with apps for both Android and iPhone. 

Perhaps the most interesting feature though, is that it allows people to book journeys on the go and use their mobile as the ticket. 

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Google says Hello Moto to patents and gold-standard Android

If I had the cash, I’d have bought Motorola just to sack the marketing department that came up with the cringeworthy ‘Hello Moto’ line on their adverts.

I hope Google has this as the third action on its to-do list after ‘grab the patents’ and ‘make a bloatware-free android handset’.

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To QR or not to QR

QR codes have seemingly been around since the dawn of time, and, like the horror movie monster that just won’t die, they’re back for another grab at the marketer’s attention.

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The fight gets technical: mobile apps vs. mobile sites

This article is the second in a series of extracts taken from Econsultancy's new Internet Marketing Strategy Briefing. The free-to-download report covers the most important online trends in digital marketing that we are witnessing.

Topics covered within the document include customer centricity, channel diversification, data, social media and content strategy.

This extract, written by Econsultancy's Research Manager, Aliya Zaidi, focuses on the more technical aspects in the continuing battle between mobile apps and mobile sites.

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Stats: What Australian consumers want from brands via social and mobile

Expansion of our Internet Statistics Compendium within the last few months has now made it possible for us to separate out what was once the Asia-Pacific part of the compendium into two new parts.

We now have two respective documents devoted to the region, with one focused on Australia and New Zealand, and data from the remaining countries now being added to the Asia part.

This will not only make the job of curating statistics from this increasingly diverse region easier for our researchers, but it will also make finding country-specific information within each document more straightforward.

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COMPETITION: What is your biggest joined-up marketing challenge?

Nine out of 10 companies understand the importance of creating a joined up customer experience, which delights patrons and helps staff to maintain high standards.

That statistic comes from some research we did in association with Foviance last November. So how many of our 500+ survey respondents said they had achieved such a high level of integration? A mere 20 of them: just 4%. As such it is patently clear that there is a huge gap between where companies want to be, versus where they’re at. 

Below, I have listed a few common hurdles in joining up business activities across channels. We’d especially love to hear about your own challenges. In fact we want to hear about them so much that we’ve created a £5,000+ prize package, which one lucky tweeter will win. See the bottom of this post for details on how to enter our competition.

So what are some of the biggest challenges in joining things up…?

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