{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Media

How newspapers lost the breaking news game to a Twittering 19-year-old kid

Across much of the western world, news organisations are in a fight for their life. Between Google 'stealing' their news and bloggers 'stealing their readers', things are not well in the land of news. The next challenge to news's authority is a 19-year-old kid from the Netherlands.


The Economist launches a massive ad campaign - but is that a good thing?

The Economist launches massive ad campaignToday it was announced that the London-based current affairs/economics magazine The Economist is launching a far-reaching ad campaign aimed at broadening its readership. It's a unique title in a unique position with an equally unique readership. But an ad campaign could spoil that...


Does social media activity really help SEO?

As the buzz around social media gets even noisier, it has been fascinating to watch search agencies stake a claim to this territory and reposition themselves accordingly. But how closely do SEO and social media really fit together? We spoke to several leading search agency figures to get their perspective.


Five simple tips for building, managing and monetising online communities

It's no surprise that social media sites continue to thrive. However, as Andrew Seel explained at Econsultancy's breakfast briefing this week, successfully building an online community entails more than just having a presence on such sites. Rather, it's about encouraging active engagement and collaboration with the brand to provide mutual value for the company and the customer alike.

Here, we explore some of the key points from Andrew's presentation ...


IBM report warns on digital media lagtime

soupMedia and entertainment companies aren't moving fast enough to embrace new business models and the ever-changing needs of digital customers. That's the warning shot fired by IBM Global Business Services in its annual survey of the digital marketing landscape.

"Media and entertainment (M&E) companies need to move beyond traditional advertising: the scenario of the future is consumer centricity," the report states. "Yet content owners, media distributors and agencies have not sufficiently responded to these changes, partly due to significant hurdles. Investment decisions are being hindered by new format uncertainty; the lack of cross-industry standards across formats, processes and especially metrics; and significant internal challenges."

1 comment

Jakob Nielsen on press area usability

Nielsen's latest Alertbox post this week looks at the issue of press area usability for journalists, finding that plenty of the websites studied fail to adequately provide information for such visitors.

Poor usability and lack of information in press areas will result in journalists deciding not to include a company in the article they are writing, or else force them to get their information from third party sources, and can represent a lost PR opportunity.