{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Maersk

maersk

Big B2B content marketing: Maersk, Siemens and GE

Shipping and engineering are inherently cool.

I thought I'd take a quick scoot through the websites of General Electric, Siemens and Maersk and check out what sorts of content they provide to market.

It's by no means an exhaustive journey, but hopefully it will give you some links to check out and some inspiration for your own B2B content.

These behemoth sized B2B companies, in the case of Maersk, make great use of their heritage. For GE and Siemens, the task is more about appearing imaginative and innovative and almost appearing as synecdoche or at least flag bearer for particular industries, i.e. an indisputable authority.

Let's take a look.

0 comments
Glam it up a gear

What’s the point of relationship marketing?

What have Ford Retail, Maersk and Boden all got in common? (Clue: it's got nothing to do with cars, shipping or clothes).

You might have seen that Ford Retail UK has just launched a range of nail varnishes based on the colours of their latest Ford Fiesta.

The colours themselves, which include Hot Magenta and Candy Blue, might not be to your taste, but if you work in social media, you’re probably already wondering why you didn't think of the idea first.

On the other hand, if you don’t work in social media, chances are you’re screwing up your eyes and mumbling: “why in heavenly tarnations would Ford Retail do such a thing?” And that’s before you’ve even seen the colours.

I imagine quite a few of Ford Retail's senior executives have also questioned exactly how green nail-varnish is supposed to convince people to buy a new car.

1 comment