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Posts tagged with Long Tail

Affiliate marketing: mining the long tail

It's important for advertisers to think about the long tail within their affiliate marketing strategy, and possibly even more so in 2012 as publisher models have changed dramatically. 

What was once considered an industry of people 'setting up shop' on their kitchen table is now a multi-million pound market as we have seen the growth of affiliate corporations which are set to continue to dominate the market.  

While is big money to be made by affiliates due to the rise of voucher code sites and cash back sites as well as the more traditional content-led sites, there is still an abundance of smaller affiliates with a niche audience that brands can tap into.

Here are some tips on making the most of these long tail sites...

4 comments

Five SEO benefits of user reviews

We know all about the value of user reviews for e-commerce sites for increasing conversion rates, but there are also some SEO benefits to consider. 

Distilled's User Generated Content for SEO white paper details some of these benefits. Here are a few key takeaways from the report... 

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Report reveals Google's organic CTR

Just how important is being on the first page of a Google search result page? Just how valuable is owning the top spot?

Following recent updates Google has made to its algorithm, Optify, a marketing software vendor, decided to create a new CTR curve based on data it has collected on behalf of a subset of its B2B and B2C clients.

7 comments

Google Instant: the search experts' view

Google Instant is designed to make search faster and easier for users, but what effect will it have on search marketing? 

I've been asking a number of search experts for their predictions on the impact of Google Instant and what marketers can do to adapt to the changes...

Google Instant1

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Seven ways to avoid marketing meltdown

meltdownWhatever the size of your business, there are several pitfalls we all face when putting together a marketing strategy and sticking to it.

These include daily tasks, too much research to do, the temptation to head to the pub. All of these things regularly pop up and threaten to knock us off course. Here's seven simple steps that will help keep your marketing on track...

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Optimising PPC for long-tail keywords

A common problem for running search campaigns in niche industries is the typical low volumes of data to optimise against.

However, it's not just restricted to areas such as B2B, but also applies to long-tail campaigns where some keywords might only get triggered a few times a day.

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PPC health-check through long-tail analysis

We have all heard about the long-tail of search marketing. And odds are that even if you have not intentionally implemented such a strategy, you are to some extent utilising broad or phrase match keywords, thus capturing a long tail of varyingly relevant searches.

Long-tail keywords are phrases that are not often searched for individually, but in aggregate can create a sizeable opportunity. And with increased user sophistication and complexity of queries, the opportunity grows larger.

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Are we all destined to become manufacturers?

Wired editor-in-chief Chris Anderson has a knack for spotting and popularizing interesting business trends that are driven by the internet. He's most famous, of course, for his book The Long Tail, which has inspired legions of internet entrepreneurs.

But at the Supernova conference in San Francisco, Anderson revealed that he's thinking more about the physical than the virtual these days.

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Google search result snippets get long tail-friendly

Increasingly, internet users are using longer queries to search for information on the web.

That's not all that surprising. Most information we seek out isn't generic in nature and as the average web user gets more sophisticated, it was inevitable that search queries would get more sophisticated too.

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Search queries keep getting longer

Search queries keep getting longer. Over the past year, queries of 8 words and over experienced the higher the jump in usage.

A Hitwise study finds searches of 5 or move words in length increased 10 percent from January 2008 to January of this year.  Over the same period of time shorter queries of 1 to 4 words in length decreased 2 percent.

The longer the queries, the longer the long tail becomes. As searchers becomes more sophisticated in honing their terms, SEO gets correspondingly more complex, but also more potentially rewarding.

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With search queries getting longer, are long tail keywords a good SEO strategy?

If you sell widgets, being #1 on Google for generic keywords like 'widgets', 'cheap widgets' and 'buy widgets' is the stuff of dreams.

A top ranking for lucrative generic keywords can literally mean the difference between tens of thousands of dollars a month or more in revenue and no revenue whatsoever for many businesses.

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Chris Anderson re-evaluates the economics of 'free'

He may be selling books, but reality has not been kind to Chris Anderson. His theory that the future of business is selling more of less as presented in his best-selling book, The Long Tail, is refuted by observational data.

And his latest novel idea - that the future of business is $0.00 - looks downright absurd in today's economy. That's the thesis behind his upcoming book, Free. In fact, it's so absurd that Anderson had to address the elephant in the room in a recent guest piece in The Wall Street Journal.

3 comments