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Posts tagged with Linked In

Ten ways to get ahead on LinkedIn

LinkedIn-buttonRecently LinkedIn has undergone some dramatic changes that have transformed it from a business contacts site into a viable networking and promotion tool.  

The site now gives you direct access not only to your customer base, but also to fellow professionals, meaning LinkedIn has forum capabilities sorely lacking from sites like Facebook.

LinkedIn’s profiles are directly aimed at the business market, they are likely to be open and honest, giving you great information on your allies (and occasionally rivals) in a complicated marketplace.

If you’re setting up a business empire then you need to be in touch with the movers and shakers out there and LinkedIn is a great way to do it. Despite this, a huge number of new users still primarily use it  as a job search and employment site.

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Revised mind-blowing social media statistics revisited... and 20+ more

Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...

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Q&A: Maura Curtin, Social Media Advertising Consortium

There's a new trade group in town. The Social Media Advertising Consortium (SMAC - pronounced "smack") is newly-formed, but burgeoning body dedicated to best practices, measurement, defining smacand shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to...and what its plans are for the future.

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Salesforce.com tries to bring social networking to the workplace

Salesforce.com built a billion-dollar company by allowing companies to ditch their CRM software and bringing CRM to the cloud. Now it has its sights set on perhaps an even bigger feat: bringing social media to the enterprise.

Yesterday, the company announced that it will be launching a new service called Salesforce Chatter in 2010. Think of it as Facebook for the enterprise: a social networking service for companies with an application platform to boot.

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10 steps to help you become a social media ninja

Agile and precise, packed with skills of stealth, quick reactions, passion, and specialist tactics for whatever the circumstances demand. This generally sums up what people imagine ninjas to be all about and, in digital marketing, everyone wants to be one, in one form or another.

But what pointers do you need to follow to train yourself to engage in the ongoing battleground of social media?

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Q&A: Kevin Eyres of LinkedIn

Kevin Eyres is the European Managing Director for professional networking site LinkedIn. I've been asking Kevin about the growth of LinkedIn, future developments on the site, and more...

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The Wall Street Journal takes aim at LinkedIn with WSJ Connect

As newspapers struggle to turn a profit in the digital economy, the Wall Street Journal has had one small advantage in the battle for monetization: people don't mind subscribing for their content. But The Journal isn't expecting that to be a sulver bullet long term strategy.

Like every other print publication, they are looking beyond ad dollars and subscription fees to make money. And their newest attempt is a business focused social network.

In 2007, there were rumors that News Corp. was trying to buy resume building social network LinkedIn and now it looks like the company is looking to go it alone.

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Poll shock: Consumers and advertisers differ on ad perception

Advertisers may think their ads are effective, but consumers are not always prone to agree. A new LinkedIn Research Network/Harris Poll found that a gap between advertisers and consumers still exists in ad perception.

While the majority of advertising professionals think their advertising works quite well, consumers are not so convinced. And perhaps the most troubling result is that new ad formats online are annoying consumers.

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Should the CEO do social media?

Should CEOs tweet, poke and generally 'get social' online? It's a good question.

One that Fortune 100 CEOs are apparently answering 'no' to. That's according to ÜBERCEO, which looked at how Fortune 100 CEOs are using social media. The result: they're not.

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Facebook vanity URLs coming this weekend

Cancel your weekend plans. At 12:01 am EDT on Saturday, June 13, Facebook will open the floodgates on a long-awaited landrush.

At that time, all Facebook users will be able to select a vanity URL (eg. www.facebook.com/username/).

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LinkedIn's traffic grows rapidly but is its value dropping?

With the global economy still in a tailspin and waves of layoffs still hitting major industries, it's no surprise that websites catering to professionals and job-seekers are increasingly popular.

After all, business and jobs become far more important when business is harder to build and jobs are harder to come by.

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Are SEO's glory days over? Not a chance

Mike Grehan, host of the Search Engine Strategies Expo London, wrote a comment on ClickZ last week that made quite a statement.

That statement: "SEO's glory days are over. And we should get over it. Nobody is online looking for content."

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