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Posts tagged with Linked In

20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 

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LinkedIn tries to curate the news

Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.

Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.

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Social media accounts

Social media accounts: to sync or not to sync, that is the question

One Sunday earlier this year I made the mistake of deciding that a shopping spree on Oxford Street would be a good idea. My first Larry David moment occurred within about two minutes of entering the first shop. 

After an unproductive and highly frustrating couple of hours I bailed out and let rip on Twitter. One tweet included the dreaded f-word.

About 20 minutes after that I received a message via LinkedIn, from somebody who – rightly – pointed out the language I’d chosen to use was inappropriate...

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LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.

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B2B Test: LinkedIn DirectAds

We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...

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LinkedIn's new company pages

LinkedIn Company PageLinkedIn Company Page's were featured at a New York media event this morning. It was not what anyone would consider a significant launch, but it was a long overdue indication that LinkedIn is moving the right direction.

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What do Social Media Managers do? Part 2

Following on from my previous post, it’s time to throw myself to the wolves and tell you exactly what it is I’m doing all day. Hopefully by outlining my regular daily routine you’ll begin to see how various platforms can be used by your social media staff to enhance your customer’s experience and generate revenue.

Where relevant I’ll try to post exact figures and ROI, and detail some of the new ideas that have come from our social outreach recently...

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Ten ways to get ahead on LinkedIn

LinkedIn-buttonRecently LinkedIn has undergone some dramatic changes that have transformed it from a business contacts site into a viable networking and promotion tool.  

The site now gives you direct access not only to your customer base, but also to fellow professionals, meaning LinkedIn has forum capabilities sorely lacking from sites like Facebook.

LinkedIn’s profiles are directly aimed at the business market, they are likely to be open and honest, giving you great information on your allies (and occasionally rivals) in a complicated marketplace.

If you’re setting up a business empire then you need to be in touch with the movers and shakers out there and LinkedIn is a great way to do it. Despite this, a huge number of new users still primarily use it  as a job search and employment site.

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Revised mind-blowing social media statistics revisited... and 20+ more

Six months has passed since I chewed out 20+ revised social media stats, so I went back to see if there were any more changes. It turns out that there were, so I’m updating some of the more impressive ones...

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Q&A: Maura Curtin, Social Media Advertising Consortium

There's a new trade group in town. The Social Media Advertising Consortium (SMAC - pronounced "smack") is newly-formed, but burgeoning body dedicated to best practices, measurement, defining smacand shaping one of the fastest-growing channels in digital advertising. We caught up recently with Executive Director Maura Curtin to learn more about what SMAC is up to...and what its plans are for the future.

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Salesforce.com tries to bring social networking to the workplace

Salesforce.com built a billion-dollar company by allowing companies to ditch their CRM software and bringing CRM to the cloud. Now it has its sights set on perhaps an even bigger feat: bringing social media to the enterprise.

Yesterday, the company announced that it will be launching a new service called Salesforce Chatter in 2010. Think of it as Facebook for the enterprise: a social networking service for companies with an application platform to boot.

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10 steps to help you become a social media ninja

Agile and precise, packed with skills of stealth, quick reactions, passion, and specialist tactics for whatever the circumstances demand. This generally sums up what people imagine ninjas to be all about and, in digital marketing, everyone wants to be one, in one form or another.

But what pointers do you need to follow to train yourself to engage in the ongoing battleground of social media?

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