{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.


That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.


Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Linked In

Buy Now

How should financial brands use social media?

Using social media in the financial services industry always challenged by the restrictions of internal risk and compliance processes and by external regulation.

How do you use social media in an environment where you can't promote your services, advise people or identify customers? And where you need archives of your communications, long approval processes and where information may become out of date?

For many the answer is to not use social media. But Morgan Stanley has recently announced a different approach - actually encouraging their advisers to engage people on Twitter and LinkedIn.


LinkedIn: happy days are here again!

For those who lived through the .com boom and bust of the late 1990s, the last decade has been interesting. The internet is now bigger, and stronger. Today's success stories, including Facebook, Groupon and Zynga, have taken center stage, and look set to cash in.

Yesterday, LinkedIn, the popular social network for professionals went public. And boy did investors party like it was 1999.


Oh no! Is social the next display?

When you think of social media marketing, the words and phrases 'personalized', 'one-to-one', 'integrated' and 'user-generated' probably come to mind. But will it still be that way in a few years' time?

Not if a startup called Adaptly has its way.


The new LinkedIn Platform: Facebook's platform for professionals

LinkedIn may not be the same kind of social network, but leading up to its IPO, it's trying to take a few pages from Facebook's playbook.

Recently, it launched new features around its share button, similar in nature to the Like button. And yesterday, it announced a new LinkedIn Platform, complete with Plugins that resemble Facebook's Social Plugins.


20+ Mind-blowing social media statistics: One year later

It's been more than twelve months since I rounded up some of the more impressive social media stats and pieces of data. But what's happened since then? 


LinkedIn tries to curate the news

Social media is increasingly changing the way individuals discover and consume the news. From Facebook to Twitter, some find that following what their friends and colleagues are liking and tweeting is more than enough to stay informed.

Professional social network LinkedIn has in many ways largely been absent from this shift in news discovery and consumption. But that changed yesterday when the soon-to-be publicly traded company launched LinkedIn Today.

Social media accounts

Social media accounts: to sync or not to sync, that is the question

One Sunday earlier this year I made the mistake of deciding that a shopping spree on Oxford Street would be a good idea. My first Larry David moment occurred within about two minutes of entering the first shop. 

After an unproductive and highly frustrating couple of hours I bailed out and let rip on Twitter. One tweet included the dreaded f-word.

About 20 minutes after that I received a message via LinkedIn, from somebody who – rightly – pointed out the language I’d chosen to use was inappropriate...


LinkedIn and the 80/20 rule

Social networking started its meteoric rise more than a half a decade ago, but some of the biggest names in the space are just getting set to really cash in.

One of those names: LinkedIn, the social network that has carved out a lucrative niche as the social network for professionals. It's going public soon, and could pave a golden path for social networking brethren like Facebook when they go public.


B2B Test: LinkedIn DirectAds

We thought we'd give the PPC ads in LinkedIn a go to promote our B2B Marketing Manifesto. Here are our experiences...


LinkedIn's new company pages

LinkedIn Company PageLinkedIn Company Page's were featured at a New York media event this morning. It was not what anyone would consider a significant launch, but it was a long overdue indication that LinkedIn is moving the right direction.


What do Social Media Managers do? Part 2

Following on from my previous post, it’s time to throw myself to the wolves and tell you exactly what it is I’m doing all day. Hopefully by outlining my regular daily routine you’ll begin to see how various platforms can be used by your social media staff to enhance your customer’s experience and generate revenue.

Where relevant I’ll try to post exact figures and ROI, and detail some of the new ideas that have come from our social outreach recently...


Ten ways to get ahead on LinkedIn

LinkedIn-buttonRecently LinkedIn has undergone some dramatic changes that have transformed it from a business contacts site into a viable networking and promotion tool.  

The site now gives you direct access not only to your customer base, but also to fellow professionals, meaning LinkedIn has forum capabilities sorely lacking from sites like Facebook.

LinkedIn’s profiles are directly aimed at the business market, they are likely to be open and honest, giving you great information on your allies (and occasionally rivals) in a complicated marketplace.

If you’re setting up a business empire then you need to be in touch with the movers and shakers out there and LinkedIn is a great way to do it. Despite this, a huge number of new users still primarily use it  as a job search and employment site.