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Posts tagged with Lift

CTA and Value Propositions in Conversion

Improve your web conversions with the 'LIFT' model

It’s 2014. The majority of people are doing business online. It’s imperative that your company website offers the experience your target audience needs to encourage a conversion.

Whatever services your business provides, your website needs to go beyond basic.

Deploying a smart conversion strategy is the key to your website success. WiderFunnel created a method for identifying areas of improving conversions on your website called “the landing page influence functions for tests” (LIFT) model.

By adopting this kind of method to evaluate and test on your website, you can find the optimal way to interact with your potential customers.

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