{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with I Pads

The Samsung vs. Apple mobile battle continues: Stats

The latest update to our Internet Statistics Compendium saw some pretty fascinating mobile trends hit its pages this past month.

The mobile section of the report covers a wealth of data relating to our beloved handheld devices and how we are using them – from texting in the UK, to mobile internet use in Colombia.

But this time round, I wanted to highlight some interesting consumer stats for two of the world’s biggest mobile brands: Samsung and Apple.

1 comment

Lack of tracking and common metrics seen as main barriers to multiscreen ad campaigns: report

A quarter of marketers are yet to execute campaigns across multiple screens, with tracking apparently the main issue that’s holding people back. 

New research from Undertone found that 59% of marketers and 68% of agencies say that difficulty tracking people across devices is the main barrier to implementing a multiscreen campaign.

A lack of common performance metrics is also cited as a key barrier to deployment by 59% of marketers and agencies.

Responsive design is a potential remedy to this problem, however the research suggests that knowledge of the technology is still quite limited.

0 comments