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Posts tagged with Instagram

Nine incredibly helpful influencer marketing tools

One of the most important parts of any content marketing strategy is identifying and approaching influencers that can help amplify your message to the right audience. 

But with so many people active on social media and many of them claiming to be influencers when they’re actually anything but, where the hell do you start?

Amazingly, 84% of marketers in a recent Econsultancy and Fashion & Beauty Monitor survey say they carry out influencer research manually. 

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Is Amazon's Style Code Live this generation's answer to the TV shopping channel?

The idea of sitting in front of a television to discover and purchase products might seem like a bizarre concept to many young consumers.

But the world's 800-pound online retail gorilla could bring the home shopping channel into the 21st century with the launch of Style Code Live, a live 30-minute show that it is now streaming daily Monday through Friday.

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Is Instagram's blocking of social cross-promotion a harbinger of things to come?

With most brands active in multiple social channels, it's no surprise that many seek to cross-promote their various social accounts.

But could the ability to do that be severely curtailed in the future? Instagram's behavior suggests that it could.

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What’s the point of social media for luxury brands?

Research from Emerson College’s Engagement Lab, suggests luxury brands performing well in social media engagement often lagged behind in word-of-mouth (WOM) performance.  

At the same time, brands who performed well in the WOM arena were making less impact in social media.

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14 best branded Instagram videos from February 2016

Another month has passed, and brands are just about starting to panic about those Q1 results. 

But fear not, for today I bring you the best of Instagram video – some light-hearted digital marketing fun to take your mind off the daily grind. 

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Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 

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Could Shield 5 signal a new wave of social cinema?

If you’re not already aware of the Shield 5 series on Instagram, go and watch it now. 

To me it is a perfect example of just how ridiculously far we’ve come with social media since MySpace first became the next big thing all those years ago. 

Not only that, but if people react positively to it I think we could see much more of this type of content on Instagram, and no doubt brands will want to get involved with their own series. 

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The top 10 digital marketing stats of the week

Welcome to Friday! You’re going to love it here. But don’t get too comfortable because the laws of space and time dictate that all good things must eventually come to an end.

Except for the weekly Econsultancy digital marketing stats round-up…

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Why Instagram's new view counts could boost branded video

Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.

And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.

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Four tips for capitalizing on the Super Bowl without spending millions

This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.

But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.

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15 best branded Instagram videos from January 2016

Ah, the monthly branded Instagram video round-up. The point at which I literally get paid to be entertained. 

And hopefully to entertain you in return, of course, and to provide some inspiration when it comes to your own Instagram video efforts. 

This week we’re covering spaceships, cars that look like spaceships, Matrix barmen, zero-gravity ping pong, chicken-powered pianos, chicken-bothered BB-8s, wrestling, and much more. 

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Four brands with a brilliantly funny tone of voice

Tone of voice (ToV) is extremely important when you’re trying to build a distinctive brand. It’s the personality of your business. The thing people will remember you by.

One way to to have a memorable ToV is to be funny, but there aren’t many brands who can consistently pull it off without subsequent cringing on the audience's part.  

In this post I’m going to cover four that can.

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