{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Innovation And Trends

wechat

Instant messaging: An introduction to the future of communication

At Facebook’s F8 conference earlier this year, Mark Zuckerberg said “(Instant messaging) is going to be the next big platform for helping you connect with all kinds of services in new ways".

When you bear in mind this is a man who spent the best part of $22bn buying WhatsApp, you can be pretty sure he’s going to be right.

But where is instant messaging heading and what does this mean for marketers?

0 comments

We analysed 82 Econsultancy email subject lines and here’s what we learned

One of Econsultancy’s main retention and sales channels is email marketing. Duh! Same as nearly every other company on the planet.

Email works because it’s the foundation of online marketing. But... is Econsultancy's subject line language optimal?

We analysed the emotional power of 82 of its recent email subject lines and here’s what we discovered.

12 comments

Three insights into B2B marketing from our trends report

The forces that have reshaped the consumer sector are increasing in B2B, demanding that marketers respond with a new emphasis on the customer experience. 

Our new report B2B Digital Trends, conducted in partnership with Adobe, explores the practical and philosophical shift occurring in business-to-business marketing.

Although every industry is changing at its own pace, there is universal movement toward an approach that looks more and more like consumer marketing.

The report looks at B2B in general and more specifically at the healthcare, manufacturing, technology and professional services industries.

In this post we’ll highlight three takeaways around the B2B shift toward customer experience…

5 comments

Computers can rap better than Kanye. What does this mean for marketers?

Here’s the news: computer scientists in Finland have created an algorithm that can programmatically create better rap lyrics than rappers.

The potential of this technology has HUGE implications for marketers. And here’s why.

5 comments
Russian doll, are links dead for Yandex?

Are links dead for Yandex?

Yandex back links as a core ranking factor; it’s a dirty trick that’s been played for years in the commercial web landscape, especially in Russia.

However, back in December 2013, Yandex’s head of web search Alexander Sadovsky announced a shake-up in its algorithm, confirming that Yandex will no longer use back links as a ranking factor for commercial search queries.

This led to a lot of speculation. How is Yandex going to deal with such a major change? What are the repercussions? Which verticals will be more seriously affected by this change?

With this in mind, this article aims to shed some insight on how the update has affected SERPs and how Russian website owners should really deal with it.

0 comments

Why 2014 is crunch time for video content marketing

Last year was a remarkable one for content marketing. Come the start of this year, 93% of B2B marketers were using content marketing as part of their overall marketing strategy, and achieving some significant substantial successes.

As a result, hopes are high this year, with 90% of marketers convinced that content marketing will become more important over the next 12 months.

But the industry currently stands at a crossroads. Marketers may be increasing their spend this year, but only guarantees of concrete return-on-investment (ROI) will give brands the confidence to maintain this momentum and commit more of their precious budgets in the future.

There’s clearly a strong case for investing more in owned content strategies, but there’s never been more pressure for content to produce results.

So why has 2014 become a make-or-break period for content marketing?

1 comment