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Posts tagged with Hotel Chocolat

Thorntons vs. Hotel Chocolat: user experience comparison

“Come with me, and you'll be, in a world of pure imagination...”

I have to stop there as I don’t want Paramount Pictures or the estate of Roald Dahl to sue us.

Instead I’ll pepper the content of this article with only the very subtlest of references to Willy Wonka and the Chocolate in the hope that nobody notices.


10 case studies that show the power of email segmentation

In spite of all the advances and innovations in digital marketing, good old email remains as one of the most effective channels for driving traffic and conversions.

Econsultancy’s Email Marketing Census found that just over half (55%) of respondents achieved more than 10% of their sales from email.

But to really reap the benefits of email marketing businesses should also be personalising their campaigns based on user demographics and behaviours, and according to the Census three quarters (73%) carry out basic segmentation.

However only 22% said that they currently implement ‘advanced segmentation’.

To show why this tactic is so important I’ve rounded up 10 case studies from businesses that have improved their traffic or conversions using segmentation...