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Posts tagged with Google

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The 11 most interesting stories in digital this week

Here's a new feature for Fridays, a concise roundup of the most interesting digital stories of the week.

Some you may have already read about, others will have passed you by.

N.B. Cats are included.

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text ads

What do Google's expanded text & local search ads mean for marketers?

Google announced a tranche of changes to its ad products yesterday.

Whilst there were no massive surprises (updates were in line with recent tests seen in the wild), there's still work for marketers to do to understand their impact.

Here's a summary of things to look out for in the coming weeks and months.

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instant apps

Five implications of Android Instant Apps for marketers

Android Instant Apps allows Android apps to run instantly, without requiring installation. Users will simply tap on a URL.

Developers will need to ensure their apps are 'modularized' and then will be able to offer this service to users on Jelly Bean OS or later.

Many have hailed this announcement from Google's recent I/O event as the most exciting. So what are the implications?

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google

VR, messaging or Assistant: Which is the best bet for Google?

Google I/O saw the tech giant unveiling products across the hot topics in tech right now.

New messaging apps, a new VR platform and a virtual assistant.

How are these products placed in the market? Which might be the likeliest to succeed?

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Google aims to help advertisers capitalize on viral videos

At its digital Newfronts event last week, Google's YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos.

Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube's most popular channels and content creators.

Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction.

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Are customer reviews becoming less important to local businesses?

For years, local businesses have been told that customer reviews sites like Yelp can make or break them, but is that still the case?

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.bmw

Five companies using branded top-level domains (TLDs) & why

As of today, 619 applications have been submitted for brand top-level domains (TLDs).

And there are plenty of big name brands that are already using them.

In this post I'll look at five examples, as well as giving a bit of background on TLDs and why brands might want their own.

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#thisgirlcan

10 great sports digital marketing campaigns

Sports marketers don't always get it right.

From ill-judged commercial stunts at live games, to betting companies with distasteful social media profiles, to exploitative pricing in-app, there are many bad examples.

However, more often, such great subject matter lends itself to great campaigns.

Here are 10 of my favourites.

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nest

Nest's termination of Revolv shows how IoT can sting consumers

What does Google's closure of Revolv (the smart home hub) tell us about the potential pitfalls of the internet of things?

Let's stir things up a bit and look into the not-so-distant future.

5 comments

New data reveals impact of Google’s right-hand ad changes

When Google decided to kill right-hand PPC ads, many speculated that the change would be a net negative for paid search marketers.

A minority even suggested that there would be drastic effects, such as significantly higher CPCs for competitive keywords.

So how have campaigns been faring since Google implemented the change?

1 comment

Google courts enterprise marketers with launch of Analytics 360 Suite

Google has unveiled Analytics 360 Suite, "a complete measurement platform" targeted at enterprise marketers.

According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers "a complete view of the consumer journey and then make sense of it all."

Once they have insight, Google aims to help marketers drive results.

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click

PPC: a beginners' guide to KPIs, budgets & agencies

There's a lot to know about paid search advertising.

To mark the release of Econsultancy's newly updated PPC Best Practice Guide, I've pulled together a brief intro to KPIs, budgets and resourcing for paid search.

The full guide is more than 350-pages long and includes the basics of setting up a campaign, to more involved cross-channel strategy.

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