Posts tagged with Google Analytics

If you're still using the old Google Analytics code, you're not alone

In late 2007, Google upgraded the tracking code script for Analytics. The new script, ga.js, offered a number of significant improvements over the old script, urchin.js. If that didn't convince you, it also offered some assurance: Google would be maintaining ga.js going forward but urchin.js support would end at some point within 12-18 months.

Given how important web analytics are to online publishers, one might have expected websites to switch over to the new code pronto, especially major websites.

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Google introduces Analytics qualification program for individuals

If you use Google Analytics, Google has launched a new program that might be of interest.

Google Analytics IQ (short for Google Analytics Individual Qualification) is similar to the Google Advertising Professionals program, which certifies individuals who work with AdWords.

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Google + AJAX = bad news for third-party analytics providers

In my opinion, being able to track how people are finding your website through search engines is one of the most important data points available to business owners and marketers.

After all, since SEO can make or break a website, knowing which search terms are producing organic traffic is crucial to evaluating your SEO success and analyzing what you can do better.

But a new change that Google is testing makes it impossible to track this data if you use a third-party analytics provider.

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