Posts tagged with Geo Location

What is location-based advertising & why is it the next big thing?

66% of marketers believe location-based advertising is the ‘most exciting’ mobile opportunity for 2016, according to a recent IAB UK study I quoted in our digital marketing stats round-up

This is a huge endorsement from the marketing community, but how many people really use this channel to its full potential? 

For those still relatively new to the term, or for anyone wanting to refresh their knowledge, I’ve created this location-based advertising guide for you.

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18 excellent features of Argos’s mobile app

Argos has been named one of the top multichannel UK retailers thanks to its customer-focused mobile app.

Placing a particular emphasis on creating an easy, joined-up customer experience has led to this app becoming one of the most popular downloads in Q4 2014.

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Personalised Hollywood star

17 highly informative personalisation blog posts and reports

In a week’s time we’ll all be basking in the reflected glow of some of the world’s biggest brands at our Festival of Marketing.

The likes of LEGO, Tesco, M&S and Barclays are set to share their marketing wisdom, and we’ve also booked Tulisa and Bradley Wiggins to add some random celebrity glitz to the mix.

One of the streams at the festival focuses on personalisation, so to help you get to grips with the topic ahead of time I’ve rounded up a load of blog posts and reports on the topic.

Here they are in all their glory, but don’t forget to also head over to the festival website and book yourself a ticket...

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voucher cloud

Eight more examples of geofencing you should know about

I've rounded up what I think are the most intriguing examples of geofencing.

The list includes retailers but also other sectors such as leisure and education.

Take a look, because this is an area that almost any company could surely find a compelling use case for.

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Geo-rankings: an SEO KPI game changer

MEC has contributed to a white paper which will be published by Linkdex that reveals ground-breaking findings about how the location a search is made from affects Google rankings. 

67% of the time, if you rank in the top 30 for a keyword in one location you will not rank for that keyword across all other locations.

Also, when location is not set, the average keyword ranking deviates by four whole positions.

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FourSquare and security: I know where you live...

As individuals become more and more accustomed to sharing personal information with social networking sites, it’s easy to see how this free and easy exchange of information can be abused.

FourSquare, though entertaining and potentially useful for tips on the places around you and figuring out where your online friends are, does raise some security issues. 

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