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Posts tagged with Fodm

What are the biggest challenges for digital marketers in 2015?

Trends and prediction articles are always popular on the Econsultancy blog as people love to know what’s around the corner.

Unfortunately in the fast-moving world of digital marketing it’s difficult to predict how things will evolve with any degree of certainty.

So rather than reveal any of my own ill-informed forecasts, we decided to canvas the expert speakers from our Future of Digital Marketing event.

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Back to the future: the last 10 years of the future of digital marketing

Last week was Econsultancy’s Future of Digital Marketing event. It is the tenth year we have run it. A whole decade of digital futures that we can now look back on.

Trawling back through the archives of presentations and topics what can we observe?  

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Q&A: Golden Krishna explains why the best interface is no interface

How should we be thinking about UX and interface design? What makes for great experiences?

Golden Krishna is a senior UX Designer at Zappos Labs, and is author of 'The best interface is no interface'.

Ahead of his keynote at tomorrow's Future of Digital Marketing conference in London, I asked Golden about the problems with screen-based thinking...

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What are the opportunities for digital marketing and the Internet of Things?

Andy Hobsbawm is an entrepreneur, writer, one of Wired’s top 100 digital influencers and founder and CMO of Internet of Things smart products platform EVRYTHNG.

He will also be speaking at this week's Future of Digital Marketing conference, along with many other innovative digital thinkers.

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Q&A: Digital marketing and the next generation

William Higham is a Consumer Futurist, speaker and author. He is also CEO of forecasting and strategy consultancy The Next Big Thing. 

He will be delivering the afternoon keynote at this week's Future of Digital Marketing conference looking at Digital Marketing and the Next Generation. 

I caught up with William today to talk about the future of digital marketing. 

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How will digital marketing evolve in the next 10 years?

On June 11 we’ll be celebrating the tenth anniversary of our Future of Digital Marketing (FODM) conference.

It’s always a fascinating event that brings together top industry experts who do some futuregazing to try and shine some light on how digital marketing will evolve in the future.

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Chinese flag

Welcome to digital in China: the people, platforms and players

Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.

However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.

Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.

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Digital Marketing Innovation

Ten barriers to innovation in digital marketing (and how to beat them)

Every business wants to be seen as innovative, as leading the market with new ideas and practices that help increase KPIs, but actually implementing a spirit of change can be a real challenge.

Last month we hosted our Future of Digital Marketing (FODM) conference in London, and had a chance to ask some of our speakers which obstacles businesses faced, and how they might overcome them.

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Five future-gazing presentations from FODM 2013

Last month's Future of Digital Marketing event was rounded off with presentations looking at new innovations and future trends in digital. 

Here are five of those presentations, looking at the future of mobile, social video and more...

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Twitter's five tips for agile marketing in the moment

The beauty of Twitter for marketers is that it allows you to be agile in coming up with marketing messages and responding to your customers, which can in turn increase brand loyalty.

However this requires a certain level of creativity and planning from brands if they wish to set the right tone and avoid an epic fail.

In a talk at our Future of Digital Marketing conference Twitter’s Bruce Daisley gave his tips for how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.

The full video is available at the bottom of this post, however I thought it would be useful to pick out some of the highlights.

Daisley pointed out at the beginning of his talk that he sees Twitter as an interest network rather than a social network. This is heavily influenced by the fact that 80% of Twitter’s 10 million UK users access the service through mobile.

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future of search

Are implicit signals, user context and a new query model the future of search?

The future of search is something that few people outside of Google can predict with any real authority, yet it’s an incredibly important topic for digital marketers.

How much will social signals dictate what we see in search results? What impact will Google+ have in the long term? And will we always rely on keywords as the basis of search?

It’s impossible to address all the possible connotations in just 20 minutes, but Distilled’s Will Critchlow gave it a go during his talk at our Future of Digital Marketing event last Thursday.

One of the main themes was the move from indexing to understanding, whereby Google actually understands the context and sentiment behind a query.

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Future

Eight inspiring themes from the Future of Digital Marketing

I can promise you only inspiring case studies, titbits and mantras in this post.

All taken from our future gazing conference, Future of Digital Marketing, which we held last week.

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