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Posts tagged with Fitbit

fitbit

Are wearables failing? An early 2016 recap

Most people think wearables will be a big deal, but they're not yet, and there's the sneaky suspicion that we don't quite understand their best use cases or ideal UX.

Here's a roundup of some doom and gloom surrounding wearables in early 2016.

Prepare yourself for lots of pictures of hairy wrists...

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How should marketers address wearable concerns?

Wearables are creating new opportunities for marketers, and a number of compelling use cases mean that wearables could be the most disruptive technology developments since the smartphone.

But serious concerns have already emerged.

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pavlok

Smart cups & toothbrushes: Has the Internet of Things jumped the shark?

Everyone assumes that smart devices are going to be big.

They are undoubtedly fascinating. But nobody seems sure of exactly which consumer facing sectors are the ripest for, yes, you've guessed it, disruption.

There are many products in the market right now that may have a big impact. But here I present you with four products that show we're still a long way from understanding human need.

Quite simply, we don't know what we want until we're presented with it. That makes it very hard to design products that will change the world.

I might be wrong here. Please chide me in the comments.

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