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When you delete a photo that you had uploaded to a social network, what happens?
You might expect that it's deleted. After all, why would Facebook, for instance, want to store that old photo of you and Aunt Hilda any longer than it has to? Even you don't want that photo.
Facebook may have 75.5 million monthly visitors, but the world's most popular social network is not getting by on advertising alone. This month, estimates for total revenue from applications will be roughly equal to Facebook's profit through advertising. And it seems like Facebook is looking for cash in on that lucrative market.
According to AdAge:
Facebook is testing a payments system with some of its developers that would enable one-click buying of virtual goods and services on the Facebook platform, with Facebook taking either a percentage of the transaction or a flat fee. In addition, Facebook is testing a service to allow users or advertisers to buy and trade "credits" or a virtual currency to facilitate commerce. Spokesman Brandon McCormick said three tests of the system will commence in the coming weeks.
Speaking at a conference today, Twitter co-founder Biz Stone told the audience not to expect to see ads anytime soon on the popular microblogging platform.
"There are a few reasons why we're not pursuing advertising--one is, it's just not quite as interesting to us." Stone said.
We've looked at how charities are using Twitter before; The Dog's Trust is one good example of how causes can be promoted on the site. Another is LearnAsOne, which will be aiming to Tweet from a community in Zambia.
LearnAsOne is a charity that has launched a project to build a community school in Zambia, and will be using Twitter, and its blog to promote the scheme and encourage donations, as well as showing people how their money is being spent.
The charity was set up by Steve Heyes; he is out in Zambia now and will be documenting the project for the next two weeks. I've been asking Steve about his use of social media.
When you read a news story about social media or come across a job posting for a 'social media expert', chances are the tools of social media will be front and center.
Twitter, Facebook, MySpace. If you had no exposure to social media, you'd probably assume that these popular services were the end all and be all of social media.
With the rise of 'open platforms' on the web, particularly on popular consumer-oriented services like Facebook and Twitter, it's never been easier for individuals and small upstarts to get their applications in front of millions of consumers quickly and efficiently.
The appeal of open platforms is easy to understand: instead of having to deal with the dreaded chicken and egg challenge most new consumer internet upstarts have to contend with, you can leverage the existing userbases of popular services.
Facebook, Twitter, YouTube. These are but a few of the services many of us have come to enjoy.
Yet there's one thing that seems anything but enjoyable about them: dealing with their customer service.
What is a 'social media expert'? What qualifications does one reasonably need before being paid to assist businesses with social media campaigns?
Despite the fact that there are plenty of self-proclaimed 'social media experts' out there, these are two questions for which we don't have good answers.
Here's an obvious but sometimes forgotten social media factoid: the most successful services of the past several years have been created by upstarts.
Microsoft, Yahoo and even Google? They haven't had much luck building a homegrown success. The big names in social media, from Facebook to Twitter and MySpace to YouTube, were all created by little guys.
Facebook is already pretty open. Its developer platform enables developers to build applications that leverage Facebook users' 'social graphs' and its Connect API gives developers the means to 'connect' their websites with Facebook.
But, perhaps in an effort to compete with the service Facebook CEO Mark Zuckerberg can't have (Twitter), the social network is set to become even more open.
Social networks are so intriguing to marketers because they represent the internet equivalent of a popular hangout, thoroughfare or stadium.
If you're looking for eyeballs, social networks like Facebook and MySpace have no shortage of them. But eyeballs don't always equate to revenue, or ROI, and capitalizing on them has proven hard for marketers and social network owners to do.
The current state of the financial markets has made it very difficult for startups to go public. Even startups with significant revenue and bright futures have no guarantee that they'll be able to go public anytime soon.
The dismal IPO market is taking its toll on venture capitalists, who invest in companies that they expect, if successful, will be liquid within some years.