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Posts tagged with Facebook

Our 10 favourite digital marketing stats from the past week

Aristotle Onassis once said, ‘It is during our darkest moments that we must focus to see the weekly Econsultancy digital marketing stats round-up.’ 

So turn up that screen brightness, put your glasses back on and let’s do this thing. 

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Facebook rolls out Reactions, an extension to the Like button

It's finally here: after months of speculation following Mark Zuckerberg's comments about the creation of a Dislike button, Facebook has unveiled an extension to the Like button that will allow users to express emotion when reacting to content.

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Facebook continues to drive social engagement in Latin America: stats

The start of the year is a good time to dig into social trends.

As usual, our latest Internet Statistics Compendium update sees a swathe of new data from across the world of freely accessible stats and our own in-house research.

This month it is the social arm of the compendium that boasts some of the stand-out insights.

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Private messaging is social's next big ad frontier

Messaging is one of the hottest social channels today, but it's also one that's hard for businesses and marketers to access.

That could, however, be changing.

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Facebook to open up Instant Articles: What publishers need to know

Last year Facebook unveiled Instant Articles, which aims to help deliver a better experience for mobile users by natively hosting publisher content on Facebook. 

Facebook offered a sweet revenue sharing deal, and prominent publishers like The New York Times signed on. 

Up until now, Instant Articles has been available to select publishers only, but the world's largest social network this week announced that it will be opening Instant Articles to all publishers in April.

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California hospital cyber hack shows importance of digital risk management

If you haven’t heard about it yet, a hospital in Hollywood, California has been electronically dead in the water for over a week now.

Hackers are holding its medical record systems hostage until they are paid $3.6m (just over 8,500 in bitcoin).

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Three dark social channels with a billion active users & how to use them

While marketers are justifiably attracted to the Facebooks and Twitters of the world, stats from Radium One show that nearly 70% of global sharing activity takes place in dark social channels.

These are channels in which sharing activity takes place out of public view.

But just because dark social channels are harder to work and track doesn't mean that marketers should ignore them.

In fact, there are now a number of dark social channels that are just as big – and even bigger – than Facebook.

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Fake likes, clicks & followers in Asia & what you can do about them

Click fraud is now officially rampant.

In a recent report, Bloomberg Business Week cited a study which said that fake traffic will cost web advertisers $6.3bn this year.

And in some ways, we shouldn't be surprised.

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Why Instagram's new view counts could boost branded video

Instagram built its billion-dollar business largely on the back of photos, but since adding support for video in 2013 the Facebook-owned app has, by virtue of its massive user base, become one of the most popular video-sharing services in the world.

And its video appeal could grow for brands thanks to a change that will make it easy to track the popularity of videos.

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Twitter unveils new timeline feature: what you need to know

In an effort to improve the user experience, Twitter has unveiled a new timeline feature that will display tweets out of chronological order.

The aim is that users will avoid missing out on important updates from people they follow.

The feature, which launched Wednesday, is currently optional, but Twitter plans to roll it out as a default in the next few weeks.

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How active are Singaporean brands on social media? [STATS]

By all measures Singapore is one of the most digital countries on Earth.  

Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.

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Four tips for capitalizing on the Super Bowl without spending millions

This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.

But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.

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