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Posts tagged with Facebook

Twitter unveils new timeline feature: what you need to know

In an effort to improve the user experience, Twitter has unveiled a new timeline feature that will display tweets out of chronological order.

The aim is that users will avoid missing out on important updates from people they follow.

The feature, which launched Wednesday, is currently optional, but Twitter plans to roll it out as a default in the next few weeks.

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How active are Singaporean brands on social media? [STATS]

By all measures Singapore is one of the most digital countries on Earth.  

Over 80% of its population is online and nearly every household has wired broadband, most of whom enjoy over 100 Mbps download speed.

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Four tips for capitalizing on the Super Bowl without spending millions

This weekend, a select group of brands with big bank accounts will spend big dollars on ads that run during what is arguably the biggest marketing event in sports, the Super Bowl.

But thanks to social media, savvy marketers can take advantage of the big game without spending millions of dollars on a Super Bowl ad by following these tips.

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Five key marketing trends from Digital Shift Q1 2016

Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends.

From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year.

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twitter and facebook logos

Facebook & Twitter make UX changes in fight to stay social

Facebook and Twitter may be experiencing contrasting fortunes when it comes to monetising their user base, but they share many of the same problems.

Chief among which is the need to satisfy personal users and business users.

Both platforms need to maintain an enjoyable social network that helps users communicate, while allowing publishers and brands to prosper.

Facebook and Twitter have recently made changes towards these ends. Let's have a look.

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Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles. 

But we do have some pretty impressive campaigns to show you from the likes of WaterAid and Land Rover, along with some of the most exciting social news stories we’ve seen in the last few weeks. 

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How to create Facebook video ads that cater for silent autoplay

When I attended the Content Marketing Summit last year, one of the key trends highlighted by Facebook's head of agency relations was the move toward more visual content. 

Social video is on the rise, but on Facebook those videos autoplay as users scroll through their news feed. Not only that but they play without sound. 

As a result, brands have been doing some really creative stuff in the last year or so that caters for silent autoplay.  

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How to avoid bad marketing statistics [Asia case study]

Marketing now is as much about getting buy-in as it is about doing, well, 'marketing'.  

And in order to get buy-in, marketers need to do presentations - a lot of them, according to big brand marketers.

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How the NHS used social media to triple blood donor registrations

The number of new blood donors in the UK has fallen by 40% in the last decade, a worrying statistic for anyone aware of how critical blood transplants are in saving lives.

In a social media campaign that won them an award at the Masters of Marketing last year, NHS Blood and Transplant (NHSBT) took advantage of National Blood Week to try and turn the trend around.

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10 best social campaigns & stories from December 2015

Enormous apologies in advance for the inclusion of yet more Christmas-related content in this post.

No doubt your festive fatigue is high, but please bear with me because there are some fantastic social campaigns to follow. 

From swiping right on a 'Made in Chelsea' star to George Clooney visiting a Scottish sandwich shop, there was plenty to get excited about in December.

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facebook Pages

Do new features make Facebook a viable customer service platform?

Last week, Facebook revealed it is now home to 50m active business Pages.

So it's no surprise that the world's largest social network is working to make itself more business-friendly.

In August, Facebook unveiled messaging functionality for Pages to facilitate communication between users and businesses. A month later, it released updates, such as prominent call-to-action buttons, designed to improve the productivity of Pages for business use cases.

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11 pivotal social media trends for 2016

What’s more fun than looking back at social media trends from 2015?

Asking experts to do a spot of future-gazing and give us their predictions for social trends in 2016!

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