{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Engagement

Is there really a perfect ad for everyone, or is Google crazy?

If you're a consumer, it may be difficult to believe that the next web page you visit might display the "perfect ad." After all, ads can be annoying at worst, and at best, you simply don't even notice them.

But according to Google's VP of Display Advertising, Neal Mohan, "there's a perfect ad for everyone." In a post on the Official Google Blog, he suggests "We’re at the beginning of a user-focused revolution, where people connect and respond to display ads in ways we’ve never seen before," and makes six predictions about the future of online advertising.

2 comments

Nine incredible interactive YouTube campaigns

I’m a big fan of creative, engaging approaches to advertising, which is something I’ve covered before.

A lot of talk at the moment seems to be around brands using Facebook or Twitter for various campaigns, but it’s important not to forget YouTube as a potential engagement platform.

10 comments

Online video is more than just views and clicks

There’s a bit of a culture clash when it comes to online video advertising. The traditionally creativity-driven TV advertising industry seems tempered by the conservatism derived from the click-through culture of the online advertising industry.

1 comment

The Royal brand engagement

This article, like so many others, may be riding on the Royal Wedding coat -tails (please excuse the pun) but as well-wishers around the world gather to watch the footage on their (multiple) devices, I can’t help but think that as a brand, the Royal family are utilising social media and online video better than most.

1 comment

Facebook Comments: caveat emptor for publishers

Recently, Facebook rolled out a refreshed version of its Comments Box social plugin.

The free plugin makes it easy for publishers to add Facebook-themed commenting functionality to their websites. And it gives Facebook yet another hook into the web that exists outside its walled garden.

6 comments

The golden rules of community management

online-communityOne of the key benefits of social media is the ability to create dynamic, long lasting relationships with customers. Creating a useful community can really add value to a brand or product and greatly increase return business.

If you have a community that’s both inviting and interesting to a customer then you’ll develop a stronger bond with them and have the opportunity to reduce sales cycles.

However, in order to benefit from this you’ll need to implement some solid management strategy. 

The internet is littered with empty forums and half-formed Ning groups, so here are a few universal rules that will help you grow a successful, useful online community whether it’s for a blog, forum or dedicated network:

6 comments

Engagement: why social media numbers don't matter

engageA large chunk of any online marketer's time is spent on engagement. Engaging bloggers and sites to chat about your content, to check out your products and if you prove valuable enough, sign up for a glittering platinum subscription.

If we receive a conversion, we can be pretty sure that our new member is actively engaged with the site right? You want to engage visitors, have them convert, or at least stick around on a semi-regular basis. It’s all about traffic numbers.

One of the largest problems online however, is that we still don’t have a cut and dried method for measuring engagement.

12 comments

25 brilliant examples of Facebook brand pages

I love to see brands generating innovative, engaging and creative advertising online. Yet, I’m always surprised at how little effort companies put into Facebook from a creative perspective, especially given the noise they make about using the platform and the levels of engagement often put in.

Arguably, Facebook does have a static format that needs changing, but it’s not that difficult – or expensive – to come up with some great landing page manipulation through Facebook Markup Language (FBML)... And some brands are taking advantage of this, to great effect.

Here are a few examples from our How to Create Amazing Facebook Pages guide...

114 comments

Tech brands using Facebook and Twitter, but not very socially

Although 90% of tech brands have a presence on at least two social networks, they are failing to make the most of opportunities for customer engagement, with many failing to respond to tweets and comments. 

Wildfire's 'Putting the 'social' back into social media' report looks into the social media activity of the Deloitte Fast Tech 50, finding that not enough brands are having two-way conversations with followers. 

1 comment

Q&A: Microsoft Advertising's Mel Carson on building communities

Mel_Carson

Mel Carson is well known across the digital industry as Microsoft Advertising’s Community Manager, although he also takes on dozens of related responsibilities.

Following his five-year tenancy with the technology giant, Econsultancy caught up with him to discuss the ins and outs of successfully setting up and running an online community, the real costs involved and the resources needed.

He’s also generously offered to buy all of our readers refreshing alcoholic beverages...

2 comments

Listen up! A guide to Twitter engagement

listen upWhile many companies are now seeing the social light and jumping on board with Twitter, Facebook et al, there’s still a temptation to set up your account and start pumping out updates straight away.

While there is a need for some of this as you grow an initial audience, the thing that will really make a social media presence successful is your ability to listen and take on board what people are saying about your brand.

In order to do this properly you’ll need to set aside time for detailed monitoring. Unfortunately one of social media’s biggest bonuses is immediacy, something which can make knowing how and what to monitor confusing.

There’s an awful lot of electronic chatter out there so how do you listen?

3 comments

25 ways of encouraging and rewarding customer engagement

Customer engagement is worth going after in a big way, according to Econsultancy’s research. Engaged customers tend to stick around for longer, buy more often and refer your brand to their friends. What’s not to like?

As such a focus on engagement is both smart and necessary. We no longer live in a broadcast world, but in a world where listening, reacting and providing great service are essential if you really care about your customers.

In my view the key to a winning customer engagement strategy is to make it like a game, where points make prizes. The more the customer plays, the more the customer can win. And customers / users should be made aware of this. But what are the prizes?

5 comments