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Picking which online supermarket you prefer to park your trolley in can be based on little more than which supermarket you regularly visit in the real world.
It’s the one you’re used to, the one you’ve got a loyalty card with, it’s also probably the one that’s closest to your home.
We sometimes forget that we needn’t be beholden to such boundaries when we’re shopping online for groceries. We have the whole of the nation’s biggest food retailers to choose from and each has their own particular conveniences.
You’re decision on which ecommerce store to shop with may purely come down to which offers the cheapest products, reasonable delivery charges and the availability of a convenient delivery window.
However if all these things are moot, it may also come down to which offers the best user experience.
This post is not meant to definitively suggest which supermarket out of Tesco, Asda, Sainsbury’s, Waitrose or Morrisons is the best, it’s just meant to highlight various UX features and tools that make for a great customer experience, features that other ecommerce site designers could learn from.
From an interactive value proposition to brilliant product descriptions, there's much to love at Made.com.
I was taking a look around the site and kept stumbling on things that I consider to be best practice in ecommerce from this pureplay 'direct to designer' store.
Take a look at what I found and see if you feel the same way.
High street stores are getting their mojo back, so what can ecommerce do to engage the consumer?
Here are just 10 features that help to keep customers engaged on ecommerce websites. If you've seen any innovative new features from ecommerce companies, please let us know below.
For all things engagement and optimisation, why not attend the Festival of Marketing, in London, November 12-13th.
On August 6 2014, Google announced that it is starting to use HTTPS as a ranking signal within the search results.
While on the face of it, this might not seem like big news, it's another instance of Google using its influence to put pressure on websites to conform to what it considers best practice.
Google has said that right now HTTPS is a very lightweight signal which will affect less than 1% of search queries globally, but it has stated that this may change over time as Google encourages all site owners to switch from HTTP to HTTPS.
As a result of this, we anticipate that secure and encrypted connections will become the norm for all websites in the future.
Hubba is about keeping all that product information in one place, where everyone can access it and where the data is fit for use in marketing and commerce.
I asked the team about their future. Here's what they had to say...
Back in April I was kindly invited by the team at 4Ps Marketing to attend its Ski Summit in Tignes, France.
Aside from the skiing (and inevitable après-ski), I got chatting to some of its clients about their digital marketing and ecommerce efforts.
One of these clients was Alex Econs, founder and director of ICON Printing; an SMB producing customised clothing and accessories for an impressive client list.
According to the new Ecommerce Platform Buyer’s Guide 2014, online retailers are thriving.
Retail is transforming itself from a local industry into one which is fundamentally about competing globally in international markets.
The IMRG Capgemini e-Retail Sales Index saw the 2013 UK online retail market grow 16% to £91bn, with ecommerce accounting for 21% of the country's entire retail market.
Sometimes you don’t even need an excuse to spend an entire afternoon losing yourself while looking through hundreds of beautiful looking websites and admiring their handiwork.
Luckily we do have a reason… research! That old ‘get out of jail free card’.
Last year I took a look at some excellent examples of persuasive ecommerce design and I thought now would be a great time to add to the list. The sun is shining after all.
Using the five techniques laid out by Peep Laja in his persuasive design techniques manifesto I’ll be taking a look at various ecommerce sites that either tick one, or even all of the following persuasive design boxes:
Engagement or revenue? Conversion or visits?
The report provides insight and recommendations for how content can be combined with ecommerce as well as examples of what ecommerce practitioners are currently doing and the role they are setting for content marketing within the overall digital strategy.
Interviews were conducted with leading ecommerce professionals in B2B and B2C organisations, both UK and international. The aim of the interviews was to explore how leading brands are integrating content into ecommerce journeys and what the future strategy of the business looks like, with the output being qualitative data and indicative charts based on the responses of interviewees.
10 key questions were asked, including “who has ownership of your content?” “What tools do you use to help plan and deliver?” and “Do you produce content guidelines?”
These questions and more are answered in the report, but for now we’ll be looking at content marketing KPIs.
Lots of mobile ecommerce stats this week, with a smattering of brand storytelling and advertising.
There's an infographic thrown in too, looking at the mobile path to purchase. Enjoy!
For more digital marketing stats, download the Econsultancy Internet Statistics Compendium.
It’s not just about driving footfall to an offline store anymore, when it comes to mobile commerce the big winners are the brands achieving conversions there and then on a mobile device.
Here we’ll be presenting a selection of ecommerce stores excelling at the mobile experience and ensuring a frustration free shopping experience on the small screen.
What will we be looking out for?
As our own Ben Davis discussed in 14 features of great mobile commerce design, here are some of the tools and features that can best aid mobile shoppers:
It’s time to live vicariously through rapper The Game, various Premiership footballers and the lead singer of Jamiroquai.
Most of us can relate to browsing for a Kia or a MINI online, interacting with its social channels, endlessly researching customisable features on a mobile device and maybe even buying one via an ecommerce store.
Now let’s imagine we’ve all gone up a pay grade (or ten).
What’s it like carrying out the above online tasks with a brand from the luxury sports end of the automotive industry?
How does it feel to browse the online catalogue of Ferrari? What’s it like asking Lamborghini’s Twitter account “why hasn’t my Aventador LP 700-4 Roadster turned up yet?” Is it possible to even attempt the checkout process without being snootily (and rightfully) removed from the virtual forecourt by the scruff of my filthy shirt collar? I may have to borrow someone else’s credit card to find out.
So with all of this in mind I’ll be standing between the two powerhouses of speed and aspirational materialism, waving my chequered flag and seeing which of the two super cars makes it past the finishing line and which one ends up bonnet first in a ditch.
GO GO GO!