Posts tagged with Ecommerce

PayPal and eBay split up. Now what?

In case you haven’t heard, online giants eBay and PayPal decided to part ways and become independent companies.

eBay will become eBay Marketplace, and PayPal will simply exist without eBay’s affiliation. The news comes as no surprise to many, since the ecommerce world has witnessed new, intimidating entrants such as Twitter and Facebook over the past few months.

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12 bewilderingly bright ecommerce sites for your instant attention

Finally an excuse to wear your sunglasses around the office.

One of the easiest ways for a website to immediately grab the attention of a visitor is to turn the colour up. Way up.

If you’re of a particularly bold inclination, I for one am hugely attracted to bright solid colours or anything neon, you’ll appreciate it when a site breaks out of the usual whites, greys and blacks of typical ecommerce design.

It separates you from the crowd. It’s a statement of independence. It’s a statement of rebellion. Sure not everyone will dig your new hypercoloured threads, but just remember that the squares can keep their greys… You’ve gone Technicolor. 

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Why variety is the spice of online retail

More than 10m iPhone 6 devices were sold during the opening weekend. This is record breaking, even for an ecommerce giant like Apple.

Carrying a wide assortment of products and knowing your competitors’ inventory can keep you from falling behind in the ecommerce industry. 

With numerous retailers carrying millions of items, it is almost too large to wrap your head around.

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Be our guest: a guide to ecommerce guest checkout best practice

Welcome to this guide to gues… Oh wait hang on… You haven’t entered your email address….

Done? Great, now we can carry on. Welcome to this guide to guest checkouts, where we’ll take a look at best pract… hang on, your password isn’t valid, please try again.

Okay, great, let’s carry on… Hang on, have you already registered that email with us before? I’m sorry you can’t use that address if you’ve already registered it.

Guest checkouts! I love them. If it was at all possible I would carry out every transaction super quickly and utterly anonymously.

Last week our esteemed editor Graham Charlton compiled a list of the 11 best ecommerce checkouts in the world and in doing so came up with seven key features he felt were common to good practice.

These include speed, no forced registration and easy form filling. As far as I’m concerned having a guest checkout can cover all these things and more.

However, am I wrong about the glory of guest checkouts? Are there any drawbacks I’m not thinking of? Are there any best practice tips that can help ecommerce websites improve their guest checkouts?

Lets take a look. Wait, hang on, before we go any further, can you just enter your delivery address please…

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Six incredibly effective retail case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in, and it's still not too late for your team to enter.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best retail case studies we received in 2013.

For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.

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stats

Eight online marketing statistics we've seen this week

Chinese consumers, Indian smartphone users, American advertisers - there's a global feel to this week's stats roundup.

If that wasn't enough, there's also some UK fashion, wearables, online security and adblocking figures. Enjoy!

Skip over to the Internet Statistics Compendium for more digital marketing trends.

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tv and twitter viewing

Eight internet marketing statistics we've seen this week

This week the stats roundup offers you programmatic trading, international ecommerce, phablet shipments and the ever popular Twitter and TV.

Don't forget to check out the Internet Statistics Compendium for more internet marketing data and charts.

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How to boost conversion rates and kick cart abandonment to the curb

Are you a retailer kept up by cart abandonment nightmares?

We’ve all done it. Clicked through pages and pages of merchandise, added various items to the cart and simply never made it to checkout.

It’s like we turned our backs and never looked back. Metaphorically, of course. But as a retailer, that’s the last thing you want.

Combat cart abandonment and increase conversion rates with the following tips and tricks. 

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ugg logo

Ugg launches silky new campaign but its approach to digital could improve

Ugg is launching a multimedia campaign, promoting its footwear as part of an idealised lifestyle.

Check out the video embedded below to get an idea of the brand position (the ad feels like a sort of gooey Guinness advert crossed with a Lands End catalogue).

With this new campaign afoot (no pun intended), I thought I’d take a look around the brand’s web presence and see how it stacks up.

The conclusion is that there's a lot to improve upon in Ugg's digital strategy. Part of maintaining a premium lifestyle brand is doing digital well. Having said that, no doubt the new campaign, with its well produced videos, will revitalise the brand if given enough media exposure.

For more on content in ecommerce, attend our Festival of Marketing, November 12-13th in London.

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swoon for monsoon

A swoop through Swoon, a boon for Monsoon

Monsoon has launched Swoon, a shoppable monthly magazine for tablets (but also working well on desktop). It's full of products and rich content and was built by Rockabox Studios on the Ceros design platform.

With the prices of Monsoon apparel comparable with Cos – middle to upper high street pricing - and the more artisan pieces pricier still, at more than £300, this feels like a good move.

The image of Monsoon has perhaps slipped in recent years and lost some of its chic or urbanity. I can see this campaign of shoppable magazines as a step towards bringing this firmly back to the brand, which needs to highlight the quality of its clothing, including its hand-embellished pieces.

The launch of a shoppable magazine is in line with many other brands seeking to bring more editorial and clustering to their offerings. Net-A-Porter has launched a mag, M&S has mixed up its website with plenty of content and trailblazers ASOS and TopShop have been doing this for a while.

Let’s take a more detailed look at Swoon.

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14 cracking UX features of online supermarkets

Picking which online supermarket you prefer to park your trolley in can be based on little more than which supermarket you regularly visit in the real world.

It’s the one you’re used to, the one you’ve got a loyalty card with, it’s also probably the one that’s closest to your home.

We sometimes forget that we needn’t be beholden to such boundaries when we’re shopping online for groceries. We have the whole of the nation’s biggest food retailers to choose from and each has their own particular conveniences.

You’re decision on which ecommerce store to shop with may purely come down to which offers the cheapest products, reasonable delivery charges and the availability of a convenient delivery window.

However if all these things are moot, it may also come down to which offers the best user experience.

This post is not meant to definitively suggest which supermarket out of Tesco, Asda, Sainsbury’s, Waitrose or Morrisons is the best, it’s just meant to highlight various UX features and tools that make for a great customer experience, features that other ecommerce site designers could learn from.

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made.com homepage

What I love about Made.com: 1,600 words and 24 pictures

From an interactive value proposition to brilliant product descriptions, there's much to love at Made.com.

I was taking a look around the site and kept stumbling on things that I consider to be best practice in ecommerce from this pureplay 'direct to designer' store.

Take a look at what I found and see if you feel the same way.

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