Posts tagged with Digital In China

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Welcome to digital in China: the people, platforms and players

Given the sheer size of China’s economy and the all-encompassing power of its communist government, it’s easy to think of it as a place where speed and innovation might be stifled.

However the very opposite is true according to Ogilvy & Mather's head of digital in APAC Barney Loehnis, who gave one of the keynote talks at Econsultancy’s Future of Digital Marketing event.

Loehnis who has been working in Asia for eight years, describes the working environment as “brutal”.

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