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Optimising PDFs for search is one of the most overlooked SEO opportunities available today.
The good news is that it's easy to optimise a pdf and, as well as helping your website gain traffic, it also improves usability.
Earlier this year, Google announced that it would expand its use of 'mobile-friendliness' as a ranking signal on 21 April 2015.
It's becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element.
The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website.
Here are 10 examples, each providing a slightly different take on the trend.
Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation.
In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.
Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. “Search engine marketing” was coined as a discipline back in 2001.
You will no doubt notice that we have a new site design. It’s a completely refreshed and fully responsive experience that should hopefully put the user first.
It’s also a work in progress.
Micro UX is a small element in a product’s design, focused entirely on a single task.
These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user.
Here we’ll be finding out how these little details can make a big difference.
In a world which demands 'more, done better, and faster,' simplicity has taken on the power of a moral imperative.
In America, the average hours worked per week is now 47 hours, that’s nearly a six day work week. As parents, professionals, and members of little used gyms, the admonition to 'Be All You Can Be' is a self-escalating puzzle.
In the context of the more specialized and complex requirements faced in life, making one’s communications simple may be as important as making them polite.
So, simplicity equates to credibility and also the ability to fit with your audience’s over-stuffed lives. To time-strapped consumers, if it’s not simple, it’s not welcome.
I've been trawling through some mobile sites to find features I like.
Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.
As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.
Right, let's get stuck in with the screenshots!
I have found it virtually impossible to find credible Instagram accounts around marketing and digital topics, why is this?
For someone who works in social media, I was restrained to get involved with the Instagram hype.
Having been a Twitter user since near launch, I regarded them as fairly similar products and didn’t really want to condemn myself to even more social network hours a day.
However, my love of food got the better of me and now, as an avid Instagrammer, I do not look back.
It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.
The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.
You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013.
For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.
The Festival of Marketing (London's answer to Cannes Lions) will be upon us in November.
I've been rounding up some content to whet your appetite, including this collection of content and strategy slideshows relating to some of our speakers.
Check out the Festival website for more information, including a full lineup of speakers.
Airbnb rebranded earlier this summer and it was pretty hard to miss, at one point generating enough hundreds of thousands of tweets to top the global trends (partly due to its similarity to an existing company logo).
Recently I listened to some of the guys from DesignStudio, the agency behind the rebrand, talking about the joys and stresses of such a monumental project.
I thought I'd share some tidbits from their presentation and discuss what a brand and a logo means, as well as how one should go about changing it. I'll be concentrating on the creative side of the brief, as opposed to equally important considerations for those in the same boat, such as SEO (if you're picking a new name or slogan) etc.
So, what did a creative rebrand of Airbnb entail?
For more creative and branding stories, check out the Festival of Marketing, November 12-13th in London.