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Posts tagged with Design

10 sneaky examples of hidden website menus

It's becoming more popular for websites to hide its navigation off screen, only revealing a menu when you interact with an element.

The interaction can be a click or a hover, the element is normally a hamburger menu, but occasionally its text or symbol based. Either way this practice is a good way to clean up the clutter of your website.

Here are 10 examples, each providing a slightly different take on the trend.

13 comments
Ashley Friedlein Econsultancy Founder

Three digital marketing mega trends for 2015

Let us start with the bombshell. There isn’t anything new on the digital marketing horizon for 2015 that excites me much in isolation. 

In previous years entire new disciplines emerged. Last year was big for content marketing, data, native advertising, programmatic.

Before that we had marketing automation, inbound marketing and going back further still social, mobile, video and so on. “Search engine marketing” was coined as a discipline back in 2001. 

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Brand logos in a responsive design age

You will no doubt notice that we have a new site design. It’s a completely refreshed and fully responsive experience that should hopefully put the user first.

It’s also a work in progress.

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What is micro UX? 14 joyful examples

Micro UX is a small element in a product’s design, focused entirely on a single task. 

These simple interactions and effects are primarily designed to create an interesting and hopefully unique experience for the user. 

Here we’ll be finding out how these little details can make a big difference.

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In strategy and design, simplicity is the good manners of our age

In a world which demands 'more, done better, and faster,' simplicity has taken on the power of a moral imperative.

In America, the average hours worked per week is now 47 hours, that’s nearly a six day work week. As parents, professionals, and members of little used gyms, the admonition to 'Be All You Can Be' is a self-escalating puzzle.

In the context of the more specialized and complex requirements faced in life, making one’s communications simple may be as important as making them polite.

So, simplicity equates to credibility and also the ability to fit with your audience’s over-stuffed lives. To time-strapped consumers, if it’s not simple, it’s not welcome.

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Kayak

30 things I love on mobile websites

I've been trawling through some mobile sites to find features I like.

Previously I published probably my favourite 15 mobile features but here's 30 more I like to see on the smaller screen.

As ever, check out the Econsultancy Mobile Web Design and Development Best Practice Guide for more guidance and come to the Festival of Marketing in London, November 12-13th, to learn more.

Right, let's get stuck in with the screenshots!

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Instagram

Three Instagram accounts every marketer and designer should follow

I have found it virtually impossible to find credible Instagram accounts around marketing and digital topics, why is this?

For someone who works in social media, I was restrained to get involved with the Instagram hype.

Having been a Twitter user since near launch, I regarded them as fairly similar products and didn’t really want to condemn myself to even more social network hours a day.

However, my love of food got the better of me and now, as an avid Instagrammer, I do not look back.

3 comments
the digitals logo

Six inspirational B2B case studies from The Digitals

It’s awards season here at Econsultancy as the entries detailing inspirational case studies from a huge range of companies continue to roll in.

The Digitals 2014 are designed to showcase the finest work from the global digital and ecommerce community, but not just from individuals, we want to put the whole team centre stage in order to celebrate and truly reflect the collaborative culture of our industry.

You have till 24 September 2014 to enter, and in order to give you inspiration for your own entry we’ve rounded up some of the best B2B case studies we received in 2013.

For more advice on how to write your entry, read David Moth’s 10 tips for writing a stand out awards entry for The Digitals.

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festival of marketing

Seven enlightening content and strategy slideshows

The Festival of Marketing (London's answer to Cannes Lions) will be upon us in November.

I've been rounding up some content to whet your appetite, including this collection of content and strategy slideshows relating to some of our speakers.

Check out the Festival website for more information, including a full lineup of speakers.

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airbnb logo

How to rebrand Airbnb

Airbnb rebranded earlier this summer and it was pretty hard to miss, at one point generating enough hundreds of thousands of tweets to top the global trends (partly due to its similarity to an existing company logo).

Recently I listened to some of the guys from DesignStudio, the agency behind the rebrand, talking about the joys and stresses of such a monumental project.

I thought I'd share some tidbits from their presentation and discuss what a brand and a logo means, as well as how one should go about changing it. I'll be concentrating on the creative side of the brief, as opposed to equally important considerations for those in the same boat, such as SEO (if you're picking a new name or slogan) etc.

So, what did a creative rebrand of Airbnb entail?

For more creative and branding stories, check out the Festival of Marketing, November 12-13th in London.

4 comments
her, movie poster

What the future holds (through the lens of Google I/O)

Google I/O revealed a host of interesting developments.

Here I attempt to stick my finger in the air and determine what they could mean for us as people in the long term.

Feel free to agree or disagree.

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LA

30 little things I love about the new Virgin America website

Virgin America's new website manages to turn booking a flight into a joyous process.

That tells you all you need to know about how good this website is.

Here I've picked out 30 good bits. I urge you, of course, to read this post, but go and check out the website yourself for some great design inspiration.

6 comments