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The terms that customers type into your site search box represent a wealth of valuable data that can be used to learn about your users’ behaviour.
This data can be used to improve the site search functionality, to optimise results pages for common searches, improve merchandising and more.
I've been asking several e-commerce experts about how site search data can be used most effectively...
NoSQL may be one of the most overhyped technology trends in the past couple of years, and a growing number of companies that left their relational databases behind for a NoSQL fling are rethinking their decisions.
Yet organizations continue to adopt NoSQL solutions and investors are still eager to pour money into vendors behind the most popular of them.
Are they crazy, or has some of the NoSQL skepticism been overdone?
The truth of the matter is that, hype aside, there is a role for NoSQL solutions to play in a world consumed by data, and increasingly companies are making smart decisions about when to use relational databases and when to turn to their NoSQL cousins.
Before the advent of the internet and mobile phones, if you wanted to "reach out and touch someone" it often meant picking up the telephone.
Today, despite the fact that we have more ways to communicate than ever, many companies continue to pick up the phone in hopes that the person they're reaching out and touching will eventually become a customer. In fact, although it may be one of the least sexy marketing channels, telemarketing is for some companies still one of the most effective direct marketing techniques employed.
A key trend highlighted in our recently published Real-Time Bidding Buyer’s Guide is that media buyers working with RTB for their display campaigns are gradually translating these capabilities to other channels, such as mobile, video and social.
With two thirds of adults now connected to at least one Social Media platform, its rise over the past few years has been staggering.
It’s hardly surprising therefore, that companies have followed consumers on to these social platforms in an attempt to engage with them and get noticed.
What is surprising however, is that some brands don’t seem to have put much thought into their social engagement strategy; they’re more about being social for social’s sake, rather than being social by design and really understanding what it is they want to achieve by connecting with existing and prospective customers via Social Media.
In our newly released Online Measurement and Strategy Report, published in association with Lynchpin, one of the key trends to emerge was how the shortage of experienced analysts is impacting on the ability of businesses to gain the most value from their data.
As video ad consumption soars, so do marketers' video budgets.
And the mind-blowing numbers keep coming – comScore’s May estimates for U.S. video views topped 10 billion for the very first time.
Improving the customer experience on an e-commerce site has historically been about optimising around transactions, making your website easy to use and focusing on conversion rates at various points in the funnel.
To be really successful though, it’s critical to think beyond this idea of transactional optimisation.
A fully optimised online customer experience means much more than just making it easy for your customers to buy things, it’s about building long-term relationships through personalisation, timely relevance and treating visitors as individuals.
Saying the right thing to the right person at the right time. You need to consider how to optimise that relationship.
The next time you need to find a hotel room, you might want to keep a PC handy. At least if your search takes you to Orbitz.
The reason? The popular travel service is experimenting with displaying costlier lodging options to Mac users.
One in three consumers now regard their personal information as a tradable commodity, according to stats from a DMA survey of 1,020 adults.
These consumers are prepared to share their details for marketing purposes, as long as they trust the brand in question, while others would 'sell' their data for a discount.
A man walks into the bar...
That's the start of countless jokes, but it's not a joke for SceneTap. For the Chicago-based startup, a man walking into a bar is just another event that can be tracked and analyzed.
Thus far, SceneTap has tracked 8.5m such events at more than 400 bars and nightclubs using cameras that allow it to determine how crowded a bar is, the approximate ages of patrons and male-to-female ratios.
Facebook is the world's largest social network and arguably it knows more about many individuals than any other organization.
The data it collects from the hundreds of millions of users it serves has enabled Facebook to build a billion-dollar advertising business, and serves as justification for Facebook's valuation, which may top $100bn when the company finally makes its public debut.