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Posts tagged with D&G

Where are luxury brands going wrong online?

The recent Harvey Nichois site redesign received some criticism for its perceived lack of a luxury feel, and its 'middle of the road' look. 

It seems that luxury brands and retailers are to be judged by slightly higher standards than more 'mass market' businesses, so how do they handle this? 

In a two part post, I'll look at what makes a site luxurious, and where some brands are going wrong...

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