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Just a few years ago, customers would wait 24 hours for an email or callback.
Today it’s NOW – or nothing... along the whole customer journey.
Digital Cream Singapore was held in late November this year and dozens of brand marketers met to discuss the issues of the day.
One of the roundtables focused on cross-channel marketing, and our thanks go to Oracle Marketing Cloud for providing sponsorship.
An impressive 73% of our survey respondents say that cross-channel interactions have a major impact on increasing conversions.
Today sees the release of Econsultancy’s Quarterly Digital Intelligence Briefing on Personalisation, created in association with Adobe.
The report is dedicated to personalisation, a topic that has become a high priority for companies wishing to improve customer experience and financial performance simultaneously.
It’s based on an online survey of over 700 client-side and agency respondents, carried out in October 2014.
This is despite the fact that 82% of companies agree that retention is in fact cheaper than acquisition. A figure up from 70% last year, and certainly bolsters the notion that on-going profit from a customer lifetime is higher than any one single transaction.
Is your company more focused on acquisition or retention marketing?
This is one of the questions asked by our new report, the third annual Cross-Channel Marketing Report, carried out in association with Oracle Marketing Cloud, which explores how companies are orchestrating their marketing activities across a range of channels.
The research is based on a survey of nearly 1,000 digital marketers and ecommerce professionals, carried out in April and May 2014.
The report provides insight into the extent to which organisations are delivering orchestrated cross-channel marketing campaigns, what mobile solutions they deploy and their most important priorities over the next year.
Here we’ll be taking a look at the continued emphasis on acquisition over retention and which channels or disciplines are more retention/acquisition focused.
The newly-published Econsultancy Cross-Channel Marketing Report, produced in partnership with Oracle Marketing Cloud, looks in detail at the extent to which companies are integrating their marketing activities.
The infographic below provides a glimpse of some of the key data points and trends covered in the report which is based on a survey of almost 1,000 marketers.
Among other findings, the research has found that a clearly defined strategy and understanding of the customer journey are the most important factors for enabling effective orchestration of cross-channel marketing.
See below for more juicy stats from the infographic which has been created by Datatrouble.
Econsultancy's third annual Cross-Channel Marketing Report has found that two-thirds of responding companies (67%) agree their priority is for "all key marketing activities to be integrated across channels."
The report, published in partnership with Oracle Marketing Cloud, is based on a survey of 956 marketers and assesses how businesses are progressing with cross-channel strategies.
This survey aims to explore the level of integration between different digital channels and use of relationship marketing.
With the beginning of a new year one is supposed to be inspired to look ahead and set lofty goals for the future.
However it is also a time to look back on the past 12 months to reflect and see if there are any lessons to be learned from past experiences.
Therefore there’s no better time to re-read some of the excellent surveys and reports that Econsultancy’s award-winning research team produced in 2013.
The publications cover a broad range of topics including mobile, user experience, marketing budgets, personalisation, email, SEO, cross-channel marketing, conversion rate optimisation and content management.
So put the kettle on, sit back, and improve your mind with these intriguing digital marketing and ecommerce statistics...
Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel marketing.
While this obviously means that 40% of businesses still haven’t come up with a coherent mobile strategy, it is an improvement on last year when just over half (51%) of businesses were yet to integrate mobile into their overall marketing campaigns.
This indicates that businesses are slowly moving in line with this significant consumer trend, though it’s worth noting that the number of respondents who said mobile was “very much” integrated remained fairly static at 15%.
The data comes from the new Econsultancy/Responsys Cross-Channel Marketing Report 2013 which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
Digital marketing offers greater opportunities for businesses over the next year than more traditional channels, according to a new report.
When asked to identify which three marketing channels offer the greatest opportunities, half of brands (50%) mentioned social media followed by email (43%) and websites (35%).
In fact the top 10 most cited channels are all online, with the most popular offline channel being direct mail at 8%.
The findings come from the new Econsultancy and Responsys Cross-Channel Marketing Report 2013, which contains a comprehensive analysis of the use of online and offline marketing channels, integration of display advertising and use of mobile for marketing.
Loyal customers are extremely important for businesses as constantly attracting new shoppers and converting them into customers is a costly process.
In fact data from the new Econsultancy/Responsys Cross-Channel Marketing Report 2013 shows the value of building customer relationships, as 70% of respondents agreed that “it is cheaper to retain than acquire a customer.”
Similarly, nearly half (49%) agreed that “pound for pound, we achieve better ROI by investing in relationship over acquisition marketing”.
However businesses aren’t necessarily making a huge effort to retain their customers, as just 30% of companies say they are “very committed” to relationship marketing, with 22% conducting no relationship marketing at all.