Posts tagged with Content Strategy

A handy template for your content marketing mission statement

This quick tip (and template) comes from Ecconsultancy's Content Strategy Best Practice Guide and concerns the creation of a content marketing mission statement.

0 comments

How to start planning a successful content strategy

When it comes to creating a content marketing strategy for the year ahead, it’s easy to get caught up thinking about the end result.

When will the content be published, and how can you ensure it reaches consumers? Questions like these are highly important, of course, but they certainly shouldn’t be only focus. 

2 comments
jamie maddison

A day in the life of... a content strategist

Jamie Maddison is senior content strategist at NewsCred, an enterprise content marketing company.

But what does Jamie actually do? He's here to tell you...

0 comments
economist content integration

Four brands pushing the boundaries of content strategy

With today’s brave new Web, there’s no place for mobile-tablet-desktop thinking.

The humble browser is no longer the only thing that consumes content, so getting your content to new audiences in new places means having a content strategy for the likes of native applications, voice user interfaces, and the emerging Internet of Things.

0 comments
content strategy

12 evergreen resources for content managers

There's no harm in pointing out some of our best articles from months and years gone by, especially when they include evergreen advice for content creators.

Leaving aside the ambiguity of the term 'content creator', here are some great tips for marketers working with copy, imagery and video.

0 comments
barclays

How Barclays transformed its video content strategy

How has Barclays used video content to regain relevancy and trust?

Mark Brayton, content marketing director at Barclays, spoke at the Festival of Marketing on the transformation of Barclays' video strategy.

0 comments
belo logo

10 examples of great Airbnb marketing creative

Airbnb is a master of branding and tempting UX.

I thought I'd roundup some examples, from campaigns to webpages and even little bits of what one might call 'micro UX'.

3 comments

How can digital brands adapt content strategy for high growth markets?

How can brands such as Amazon Prime and Netflix ensure they approach high growth markets fully prepared, to maximise the viable revenue opportunities on offer?

As advanced economies are rapidly reaching saturation point and consumer acquisition is becoming increasingly challenging, digital content brands seeking expansion have no option, but to look for new revenue streams.

0 comments
google search console

Maximising content-led organic traffic with free Google tools: A comprehensive guide

How do you drive more organic traffic by efficiently enhancing your content strategy using only free tools?

Here's a 2,500 word how-to guide.

0 comments
the economist logo

What does content strategy mean at The Economist?

The Economist has caught the eye of late, with notable successes in creative programmatic and experimentation with social platforms.

I caught up with Heather Taylor, Director of Content Strategy at The Economist, to ask a few probing questions.

0 comments
nike product page

Ecommerce product descriptions: Are they always necessary?

Product descriptions have long been advocated as both a sales and an SEO tactic.

But is this a bit 'web 2.0', or even 'web 1.0'?

Here is some evidence that product descriptions could be a red herring.

3 comments
cats reading

How blog page design & layout can destroy readability

No matter how good you are at the words, the sentences and the grammar, no matter how often you run your florid prose through the Hemingway app, there are some elements of an article page that can scupper everything.

Here are the most important.

7 comments