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Posts tagged with Content Marketing

Embracing digital transformation in the Pharma and Healthcare sectors

Digital technology has increased the pace of change in consumer and patient expectations, but most pharma and healthcare organisations haven’t moved quickly in response.

Consumers are taking control over their own healthcare and driving change, preferring a more convenient way to get medical services and access information.

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youtube playlist

10 useful takeaways from #BrightonSEO: Local search, AMP, content & more

Everyone and anyone in search marketing in the UK (and some from beyond) was at BrightonSEO 2016.

I went along and wanted to put together some useful takeaways - hints and tips, rather than impressive soundbites.

Here are 10...

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ball

What is the future of content marketing?

According to Econsultancy and Oracle Marketing Cloud research, 77% of companies are planning on increasing content marketing budgets in 2016.

So with more content and increasing complexity of distribution and measurement, what is the future of content marketing?

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Adidas creates B2B content to help with recruitment

Adidas' GamePlan A is one of the quirkier corporate websites out there.

It's a mixture of motivational interviews with sports stars and a smattering of slightly cod-philosophical editorial that one could imagine a spornosexual nodding his head at.

But it's an interesting site because it shows that content marketing is still trusted, and could be a force in increasingly competitive recruitment.

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disney

10 examples of great Disney marketing campaigns

There are two difficulties with a roundup like this - Disney is massive and it's often hard to disentangle product and marketing.

The company creates such strong stories/brands that all of its media can appear to work seamlessly.

Nevertheless, I've picked out some examples of what could be termed marketing expertise by the film juggernaut.

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airbnb guidebooks

10 examples of great travel marketing campaigns

Great marketing creative is always popular on the Econsultancy blog.

Thus far, I've enjoyed rounding up some campaigns from big brands (e.g. IKEA and Lowe's).

Now, I want to pick some pearls from across a sector. This week, I've chosen travel - enjoy!

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lowe's logo

10 creative digital marketing campaigns from Lowe's

Everybody loves buying a knick-knack, drilling a hole or wielding a tool in the garden.

After last week's post on IKEA creative was well received, I've stuck with the home improvement theme and rounded up 10 marketing campaigns from Lowe's.

Enjoy...

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paddy power logo

How three top betting sites handle social content

Social content is – or at least should be – entirely driven by a brand’s tone of voice. And that tone of voice should be driven in turn by the brand’s target audience and the image it wants to achieve. 

Betting companies are interesting because they get away with stuff that a lot of other brands wouldn’t (everyone remembers the ‘last one to sign up to a Paddy Power account is a t***’ banner ad).  

I thought I’d look at three of the top UK betting sites to see how they handle social content and what other brands can learn from their success. 

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10 of the best social campaigns & stories from March 2016

With two significant events in the form of International Women’s Day and Easter, last month was an exciting one for social campaigns. 

On top of that there were some big social news announcements, from Instagram’s algorithmic timeline to a judge ruling in favour of a Chipotle employee who was fired after making negative comments about the brand on Twitter. 

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10 common online copywriting mistakes

Anyone can be a writer these days. All you need is a computer with an internet connection and a tenner to spend on a domain name.

The problem is: anyone can be a writer these days.

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12 best branded Instagram videos from March 2016

If your brand is on Instagram and you’re still not posting videos, you’re not using the platform to its full potential. 

Hopefully some the following clips will inspire your own Instagram video efforts, although obviously launching a rocket into space is not going to be an option for every brand. 

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Do you need to be on that new social media platform?

Not too many years ago brands were deliberating on whether to embrace social media at all, and for those that did there were relatively few platforms to choose from. 

Now, however, it seems there’s a new social media platform to get excited about every month.

The landscape has completely changed, and it can be daunting for brands to take the plunge and plough resources into something that isn’t guaranteed to return any value. 

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