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Posts tagged with Content Campaigns

The Content Cycle

The Content Cycle: how to improve your campaign strategy

Earlier this year I was asked to speak at the Brighton Digital Marketing Festival and host the content session during the afternoon.

After some consideration on what to speak about, I came up with the concept of ‘The Content Cycle’ – a process that helps marketers ensure they have a really good content strategy in place.

The Content Cycle as a concept is based on the way we work with clients and construct digital marketing campaigns. However, the process can easily be applied specifically to the subject of online content.

This can be used as a process for your whole content strategy, or you can apply it to individual campaigns.