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Posts tagged with Community

bothsider logo

Start Me Up: a profile of Bothsider

Love for debate and disagreement could be described as one of the factors contributing to the success of social media.

Looking to harness this love for reasoned discussion, Bothsider is a nascent network that allows users to ask questions, agree or disagree with other users and explain why.

Starting a social network and getting ‘traction’ must be difficult with so many players having come and gone, and big hitters still dominating audiences.

So I caught up with Mark Gavagan, Founder, to ask him a few questions.

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big supermarket

Do big retailers need to create social value to succeed?

The high street debate is one that attracts much comment on the Econsultancy blog.

Feelings run high when it comes to ensuring the survival of stores in our towns. The situation has yet to crystallise, though it’s clear there are business models that aren’t best suited to bricks and mortar any more. 

Alongside the trend towards experiential retail (shops doing more than simply selling stuff that consumers can buy cheaper online), a trend towards creating social value in the community may be emerging. 

High street vacancy rates are steady in the UK at 14% in 2013 and independent stores such as cafes are on the increase. Part of the reason for this is social and local. 

Most of us still value our retail centres as places to take a ‘humanity bath’, meeting people outside of the office, the church/mosque/synagogue and your neighbourhood. 

But what else can big retailers do to engender a closer community? Does every store have to get involved? What about digital technology, can it play a part at a community level?

The RSA (Royal Society for the encouragement of Arts, Manufactures and Commerce) has released a report detailing the business case for socially aware retail. The report includes the results of six months of research with three ASDA stores. 

Whilst most of the findings are relevant mainly for larger focal points, chiefly supermarkets, here’s what I gleaned...

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20 inspirational Twitter wallpapers you should copy

Twitter wallpapers/backgrounds aren’t integral to business, but if a user has found themselves on your profile page, why not hit them between the eyes with some marketing?

Perhaps upcoming events, a product showcase, or something of your history.

There are many things one can do with a Twitter background, and here’s a selection of what’s out there that you can replicate.

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lego bricks cuusoo

Lego: building a customer community, brick-by-brick

Everybody loves Lego. It's possibly the most warmly regarded brand on the planet. I can hear that unmistakable rummaging of a thousand pieces of plastic as I write this sentence. Ah, bliss.

Lego’s online strategy and how it can improve its social reach has been discussed on this blog before, and it looks as if Lego is now making huge strides in its sociability with the crowdsourcing site Lego CUUSOO.

According to Brickipedia, the brilliantly named Lego Wiki, the word cuusoo when translated loosely from Japanese means to ‘wish something into existence’. This really is the perfect way to describe Lego’s crowdsourcing initiative. 

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Seven interesting approaches to blog comments. Which is best?

Whether comments are made on a blog, or spread across the social web, every business wants customers to make a (positive) noise about them.

But while they are great for increasing engagement, comments come with problems of their own.

In a week which has seen YouTube finally take steps to clean out the well of eternal torment that it uses as a comment section, and Popular Science is doing away with the chatter altogether, I thought it would be a good opportunity to look at the various systems in place around the web designed to keep us talking... 

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12 social customer service tips for beginners

Social customer service gets more interesting by the day. Increasingly, customers demand it, and brands can benefit from answering questions publicly.

Our Social Times recently published some reflections on social media monitoring for customer service. I've taken some of the tips from Ronan Gillen, Community and Social CS Manager at eBay, and listed them below for your convenience.

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social CRM

The philosophy of social customer service

Real-time customer service and in turn, marketing, are hard to achieve. The first step is acknowledgement of what Generation Y is actually doing to your market.

I attended Social CRM 2013 last week, hosted by Our Social TimesFrom some of the talks I got this feeling: we’re still on a long hike towards transparency in business, but there’s no doubt lots of companies are striding out.

In this post I wanted to collate some of my highlights of the conference. Social media isn’t the only thing changing business, but it’s a useful crucible in which we can see the spark of emerging values.

Creating value for customers, supporting them fully, and being an interesting brand are challenges which, of course, persist.

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How to deliver excellent social customer service

Customer service has evolved. Instead of returning to a store or calling a helpline, people are increasingly turning to social media to resolve their gripes.

So it’s perhaps no surprise, then, that 80% of companies plan to use social media for customer service.

And when you hit that sweet spot and create a well-oiled social customer service machine, the pay-off is huge: 71% of customers recommend a brand that gives them a ‘quick and effective’ response on social media. 

Here’s a list of important things to consider. 

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Explain like I'm five: How Community works

https://assets.econsultancy.com/images/resized/0003/0963/eli5-blog-third.pngYou probably haven't heard of Explain Like I'm Five. Only about 250,000 people have.

ELI5’ is a subreddit, a stream on the content behemoth Reddit. And it's an amazing example of community in action, one that's been taken to a new level by the people running Reddit recently, with a small move that should be front of mind for any brand attempting to build a community. 

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New Report: Growing Your Community

The third report in a series on digital community building, Growing Your Community provides tactics and examples for building a digital community through a combination of social channelsand email.

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Digital Vision report: building a community culture

Digital Vision winner Allison Saur applies her insight into Native American tribal practices to create a template for the construction and maintenance of culture in virtual communities.

In the second of her three reports, Digital Tribes II: Community Culture, released today, Saur describes the difference between community and audience building, and outlines specific tools for developing and strengthening a community through techniques such as creating shared narratives, values, belief systems, and ritual.

The following is an overview written by Saur outlining the second part of her series.

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Keeping children safe online

Sometimes, those working in and around social media every day can forget just how much many, if not most, of the population may take the internet for granted.

Especially teens and tweens, who, posting from the safety and security of their own bedrooms, can feel free to say, do and broadcast what they like without worrying too much about the consequences.

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