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Posts tagged with Checkout

Lakeland website

Ten best practices from the new Lakeland website

Homeware retailer Lakeland launched its redesigned website recently, and the result is a good looking and usable site. 

I've picked out things that etailers could do better online in the past, but for a change, I've listed ten e-commerce best practices from the new site, as well as a couple of potential improvements... 

8 comments

Site review: Brandosa's UK launch

Brandosa, an online shoe retailer which operates in Europe as brandos.com, launched its UK e-commerce site this week. 

Since launching in 2006, the retailer has sold 350,000 pairs of shoes to customers in Sweden, Norway, Belgium, Denmark, Finland, and the Netherlands. 

Brandosa homepage

I've been having a look at the new site... 

2 comments

Best Buy UK: site review

Having already opened a number of stores, US electronics retailer Best Buy launched its first transactional website in the UK last week. 

Best Buy homepage

I've been trying the new site out...

13 comments

Q&A: Debenhams' Harriet Williams on mobile commerce

Debenhams recently launched a mobile commerce app for iPhone users, which forms one part of an increased focus on multichannel from the retailer. 

I interviewed Debenhams strategy and online marketing controller Harriet Williams about the new app, plans for using QR codes, and Debenhams future mobile releases..

0 comments

Debenhams releases mobile commerce app

While M&S and John Lewis went for mobile websites, Debenhams released a mobile commerce app for iPhone last week, thanks to the volume of visits to the main site from iPhone users. 

The app also features a barcode scanner, the first used by a high street retailer, which should make the app useful for researching products and prices offline. 

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3 comments

Ten things BHS can do better online

With a well-known brand and a high street presence, BHS has the potential do well online, both in terms of web sales, and in driving sales into stores. After all, other multichannel rivals such as Debenhams and House of Fraser have been using their high street presence to increase their multichannel revenues

However, the BHS website doesn't deliver the best user experience, and looks like it could do with a revamp. Here are ten ways it could improve online... 

4 comments

Paperchase: site review

Stationery retailer Paperchase relaunched its website this month, and finally added an online store of it own, having sold via Amazon for some time. 

I've been looking at the new site, which uses the Venda platform, from a user experience perspective... 

Paperchase 1

4 comments

Jaeger: site review

Luxury fashion brand Jaeger launched a redesigned version of its website this week, with the aim of offering an improved user experience for its customers. 

The redesign, by Design UK, also improves Jaeger's international e-commerce offering, by providing prices in Euros and Dollars, as well as offering more currency and delivery options for overseas shoppers, which is a smart move considering the potential for sales growth in this area. 

Jaeger1

1 comment

How should online retailers handle discount codes?

While voucher codes can be an excellent method of acquiring customers, but there can be drawbacks, namely reduced profit margins and the potential for checkout abandonment. 

Distributing discount codes via affiliates and email campaigns can be an effective strategy, but are some retailers giving away discounts they don't need to simply because shoppers see the code entry box on the website?  

A post on the excellent GetElastic blog has a few suggestions for how online retailers can minimise the use of these codes during the checkout process, and I've been looking at some examples from the UK... 

5 comments

Uniqlo: site review

Fashion brand Uniqlo launched a redesigned version of its website this week. 

We had a fair few criticisms of the previous incarnation when it launched in 2008, so I've revisited the site to see what has changed... 

Uniqlo 1

1 comment

Gap UK: site review

Given the growth of e-commerce over the last decade, and its offline presence, the lack of a Gap e-commerce site in the UK has been a bit of a mystery.

This was finally rectified this week with the launch of a transactional site for Gap and Banana Republic (with a .eu domain).

GAP1

I've been seeing how the new site measures up...  

11 comments

Site review: British Red Cross relaunch

The British Red Cross website has been relaunched this week, with the aim of simplifying the functionality, making information easier to find, improving accessibility, and providing greater integration with social media channels

I've been having a look at the new site, designed by Aqueduct, to see how well it explains the charity's aims and encourages donations... 

redcross1

9 comments