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Marketing automation is hardly new.
But the increase in touchpoints and data sources is creating more opportunities than marketers can even identify, let alone implement on an individual basis.
I was recently invited by Adobe to join them at Dmexco, a veritable behemoth of an expo and conference, held in Cologne, Germany.
Attended by almost 32,000 digital marketing professionals, and with 807 exhibitors and 470 speakers, the event promised much in terms of digital discussion.
Display retargeting tags are present on 52% of the top 2,000 UK websites and 48% of the top US websites.
This statistic comes from the first edition of Econsultancy’s Display Retargeting Buyer’s Guide which has just been published.
The guide highlights the latest trends in an industry driven by great conversion results, but sometimes marred by consumer negativity and held back by changing cookie policies.
The retargeting industry has seen a boom in recent years as consumers become increasingly immune to generic display campaigns, creating a need for highly targeted and personalised campaigns aimed at the individual rather than the masses.
For advertisers, site retargeting has become standard practice, and they are looking at new and innovative ways to retarget their customers.
This year’s newly published Social Listening Buyer’s Guide from Econsultancy highlights the latest trends in an industry driven by the growing strength of the online customer voice.
The buyer’s guide, which is an update of our previous Online Reputation and Buzz Monitoring Buyer’s Guide, includes profiles of 14 vendors of social media monitoring technology and services.
The report covers those providing listening and management services catering to enterprise companies, as well as those catering to smaller businesses or specific objectives from their monitoring and influencer outreach activity.
Earlier this month we published 2013’s Social Media Management Systems Buyer’s Guide, which saw 18 vendors of technology and services profiled, and the state of the industry discussed.
Before we put together our guides, we often seek the input of professionals from the vendors and elsewhere, to give us their views on current and future trends in their industries, and these quotes are included in the guides.
38% of companies will be increasing their investment in Social Media Management Systems this year: report
In the last couple of years Social Media Management Systems (SMMS) have cemented their position in the marketing arsenal of many large companies.
The Econsultancy / Responsys 2013 Marketing Budgets survey recently revealed that 38% of companies will be increasing their investment in SMMS this year, and 62% will increase their social media investment.
This highlights the strength of an industry which has seen some major acquisitions in the last year, but is still experiencing an influx of start-ups due to sustained investment and interest.
The second edition of Econsultancy’s Marketing Attribution Management Buyer’s Guide has just been published, highlighting the latest trends in an area which is proving its worth in an increasingly multichannel and data-driven world.
The buyer’s guide includes profiles of 23 vendors of attribution technology and services, from those with a heritage in web analytics, paid search, tag management and ad serving, to agencies and consultancies offering attribution modelling for their clients.
Earlier this year, Econsultancy launched the latest edition of the Paid Search Agencies Buyer’s Guide.
As is the case for most buyer’s guides, we invite experts from top agencies within the field to share their knowledge on what is happening within the industry.
So much material was contributed for the guide that we couldn’t include all of it. Instead, we are offering some of their insights here on the blog.
On the research team at Econsultancy, before we put together our guides we often seek the input of professionals working at the sharp end of their field.
This was no different for our Paid Search Agencies Buyer’s Guide, where we asked leading specialists from paid search agencies to contribute some of their thoughts as to what has been happening within the industry.
As is always the case, we received far more input than we could put in our report, so we would like to share some of it here.
It's an exciting time for the email marketing industry, and no matter what Mark Zuckerberg says, the end is certainly not nigh, according to new research published this week from Econsultancy.
According to Econsultancy's 2012 Email Marketing Platforms Buyer's Guide, the UK email marketing industry grew by an estimated 15.5% last year to a value of £388 million by the end of 2011.
The research highlights that the rise of cross-channel marketing is helping to fuel growth in the email marketing industry. Rather than operating in its own silo, email is now seen as an essential component of a wider campaign. Thanks to the rise of mobile, email is now everywhere, accessible anywhere, at any time and at any location.
Is email marketing dead? Not according to Econsultancy's recently published Buyer's Guide, which predicts the market will have grown by an estimated 15% this year, to a total value of £336 million.
But there are many who still believe social media will devour email's slice of the pie, including Facebook's COO, Sheryl Sandburg. However, as the industry is approaching maturity, naturally the sector is changing according to developing user needs and increasingly sophisticated technology. The evidence indicates that email marketing is far from dead...