Posts tagged with Broad Match

AdWords session-based ads irk advertisers

Google AdWords could arguably be the best advertising platform ever for small and medium-sized businesses ever, but mastering it to maximize ROI and minimize waste isn't easy.

AdWords be dangerous for the novice advertiser thanks in large part to a dizzying array of options and settings which, when not understood or recognized, can mean the difference between prosperity and disappointment.

According to a Wall Street Journal article, a growing number of advertisers are discovering that they're losing out because of one of Google's broad match features that targets ads based on searches a user performs during his or her Google session.

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