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Posts tagged with Board

board table

How should marketers adapt to cut it at board level?

Marketers are increasingly harnessing the power of customer data and digital technologies to champion the customer experience.

But how do marketers need to adapt to cut it at board level as the role of CMO becomes more prominent?

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ford retail group

Ford Retail Group: bringing customer experience into the boardroom

At JUMP, part of the Festival of Marketing, Celia Pronto, Head of Marketing and Ecommerce at Ford Retail Group, spoke about bringing customer experience (CX) into the boardroom.

I’ve summarised what she had to say about this large and changing sector. For anyone high up the marketing chain, looking to change the way their company does business (with direct links to revenue!), this is salient and bang up to date.

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