{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Blogging

Blogging momentum

Which type of blog post is best for ongoing traffic?

Different types of blog post bring different benefits to your website.

Through painstaking research into all the blog content of one website, I have been able to identify clear patterns that should help you think about ways to plan your content strategy.

In this article I will explain the analysis that led to the results you will see here.

14 comments
Spritz

How a new technology could turbocharge content marketing

Anyone near the world of content marketing understands the importance of writing. Well-chosen words strung together with care are the heart of any modern SEO strategy.

Current and topical writing in blog posts help businesses become relevant for current and prospective customers. 

If you are one of those people, you probably also understand one other hard truth: A lot of the stuff we write doesn't really get read. People are busy, and it's hard to pay attention to a whole blog post and certainly a whole book with everything else clamoring for attention.

But what if a reader could read, and totally comprehend, a 300-word post in 30 seconds? Before that truck commercial is over, the whole blog is read.

7 comments
typewriter journalist

A blogger’s guide to setting up a WordPress site: 10 great responsive themes

This is the fifth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.

In the first article I discussed the first few steps involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence.

Then I looked at writing your first post using the WordPress content management system (CMS), in which I gave some helpful writing advice for first-time bloggers, and later I delved into the WordPress dashboard and its diverse world of widgets.

Last week I took an in-depth look the art of customising your existing WordPress template, either by using the free options available or with the Custom Designs upgrade.

Throughout the article, I used the same template as an example for guidance on customisation. However there are many other templates available to WordPress.com users, all of which can be customised in the same ways as the above link describes.

Here I’ll be recommending the best of those out-of-the-box templates to make your blog stand out from the crowd. The first 10 highlighted are fully responsive, meaning they will adapt to any screen size the site is viewed on.

2 comments
His Girl Friday

A blogger’s guide to setting up a WordPress site: customising your template

This is the fourth in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.

In the first article I discussed the first few steps involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence.

Then I looked at writing your first post using the WordPress content management system (CMS) and I also offered some general writing tips for new bloggers.

Last week I delved into the dashboard and the diverse world of widgets.

This week things get really interesting, as I'll be looking at customising your existing template, either by using the free options available or with the Custom Designs upgrade.

1 comment

A blogger’s guide to setting up a WordPress site: 14 vital widgets

This is the third in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.

In the first article I discussed the first few steps involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence.

Last week, I looked at writing your first post using the WordPress content management system (CMS) and I also offered some general writing tips for new bloggers.

This time I’ll be delving into the dashboard to help you set up the ‘backend’ of your blog, by taking a look at the diverse world of widgets.

Firstly though a quick note about the difference between WordPress.com and WordPress.org in relation to ‘plugins’.

3 comments
hunter s thompson

A blogger’s guide to setting up a WordPress site: writing your first post

This is the second in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.

Last time I discussed the first few steps, involving sign-up, the difference between WordPress.com and WordPress.org, and your social media presence.

In this article I’ll discuss writing your first post using the WordPress content management system (CMS), but first, here are some general writing tips for bloggers using any platform.

6 comments
marlon brando cat typewriter

A blogger’s guide to setting up a WordPress site: the first few steps

This is the first in a series of posts discussing how to set up and run a WordPress blog from a relatively experienced expert, which will feature many helpful and hopefully relevant tangents.

Firstly I should reveal a little bit of background about myself. I began a WordPress blog a few years ago; it was a little read music site full of rambling incoherent nonsense semi-related to reviewing new albums. 

Inexplicably within six months, the blog had grown beyond its humble beginnings as something to annoy my friends on Facebook with, to something that was doing fairly well in search engine results pages (SERPs) and driving higher than anticipated traffic.

I took the decision to transfer the blog from WordPress (which restricts you to the .WordPress.com suffix) to its own domain (with the much more loved by seach engines suffix .com), hosted by a third-party service, while still using a WordPress template and its various plug-ins.

5 comments
WordPress

11 excellent responsive WordPress themes for bloggers or SMEs

WordPress is the most popular blogging platform around thanks to its user-friendly interface and affordable themes.

And in keeping with current web trends there are a huge number of excellent responsive templates currently available.

For small businesses or amateur bloggers a responsive WordPress theme is an excellent option as it allows the site owner to offer users a mobile experience without spending loads of money.

I’ve previously rounded up 10 simple responsive WordPress themes for small businesses, and to add to that list here are 11 more that are available either for free or for a relatively small investment.

10 comments
charlton heston

Bloggers and PRs: the 10 commandments

Monday next week I'm to appear on a webinar panel talking about journalist relationships. You can sign up for it here if you’ve always wondered whether I talk in dulcet tones or a high pitch falsetto.

The Econsultancy blog has featured much on blogger relations, this article from Henry Elliss provides a rather good list of outreach don’ts.

However I wanted to write a piece of my own, partly to draw attention to the upcoming webinar hosted by Vocus (let’s not veil the truth) and partly to add an Econsultancy staff blogger’s opinion to the debate.

So what are the best ways for PRs to engage with Econsultancy's writers? I’m going to start with some entertaining flippancy that nevertheless holds more than a grain of truth and then move on to some best practice for PRs.

A lot of these are dos and not don’ts, but to fit the commandment theme I’ve had to use a few double negatives. Forgive me.

8 comments
inspiration

14 places to look for blogging inspiration when writer's block strikes

Blogging doesn’t come easy. A lot of effort goes into coming up with ideas each day and spinning them out into useful articles for our lovely readers.

Some days are certainly harder than others and everyone suffers from writer’s block every now and then.

To help other bloggers through those dark times, I’ve come up with 14 places to look for inspiration when you’ve got a blank page in front of you and a looming deadline.

There are undoubtedly other tricks of the trade that I’ve neglected to mention, so please share your own sources of inspiration in the comments.

2 comments

Blogging: chronological is illogical

I worked on a conference talk called Ban the Blog with a colleague about a year ago. It was a purposefully provocative title and an extreme view, but one I believe many businesses and website owners need to heed (yes, I get the irony of writing this on a blog platform, but hopefully you'll see past that minor contradiction).

Blogs can often become a content dumping ground and despite the rising influence of structured content strategies into the broad digital direction, let's start a blog' is still a statement that is regularly touted in planning sessions.

But creating a blog and chronologically presenting what you produce isn’t necessarily the answer to your content needs.

Putting your content in date order may make sense in some instances (and with some CMS platforms it’s your only option), but just because it's your latest, it isn't necessarily your greatest or the most relevant for your audience.

2 comments

Paying bloggers for positive reviews: is it common and is it right?

The ASA (Advertising Standards Authority) published a memo last week reiterating its rules on using blogs for advertising after receiving a growing number of queries from bloggers on whether they can accept payment from brands.

Apparently some in the blogging community have raised concerns about PR agencies offering them money to advertise on their behalf while encouraging them not to declare that they’re doing so.

Blogger outreach is an important part of digital marketing as it’s an effective way of getting influential people to speak about a brand or product, as well as earning links that help with SEO.

However if a blogger is paid to write a positive review about a product or service then they have to make it absolutely clear that the content is an advert rather than a normal article.

5 comments