{{ searchResult.published_at | date:'d MMMM yyyy' }}

Loading ...
Loading ...

Enter a search term such as “mobile analytics” or browse our content using the filters above.

No_results

That’s not only a poor Scrabble score but we also couldn’t find any results matching “”.
Check your spelling or try broadening your search.

Logo_distressed

Sorry about this, there is a problem with our search at the moment.
Please try again later.

Posts tagged with Best Practice

Poor practice to blame for ISPs blocking emails

Social media updates, email newsletters, promotions and vouchers for subscribers’ favourite shops and services and other requested marketing emails are increasingly being pegged as spam by ISPs and consumers because email marketers are not following best practice.

 

Return Path’s Email Deliverability Benchmark Report found one in eight emails requested by consumers from companies goes missing completely – not delivered to subscribers’ spam folders or inboxes, but blocked by ISPs before reaching their subscribers – compared to one in nine in December 2009.

2 comments

Innovation and changing consumer behaviour drives affiliate marketing growth

Affiliate marketing is thriving, with the sector expected to drive an estimated £4.62 billion in online retail sales during 2010 in the UK alone, according to Econsultancy's annual buyer's guide published last week.

It is important for publishers, merchants, networks and agencies alike to continue to innovate to add value to the customer journey and drive further growth in the sector. This post explores some of the latest trends in the industry covered in the report.

5 comments

Why you need relevant PPC landing pages

A good landing page is one that reinforces ‘conversion intent’ by providing enough information to persuade customers to convert, but most importantly it has to be relevant to the paid ad that the user has just clicked on.

When shoppers enter a very specific phrase, such as a make and model number of a product, it suggests a clear intention to purchase, and so the landing page has to send the searcher straight to the product page and make it easy to complete the purchase. 

10 comments

[please enter subject line]

This article covers what I've learned from working with hundreds of customers on improving the results that they get from email marketing by optimising the subject line.

Whatever software you use for your email campaigns, these tips are worth reading...

11 comments

Q&A: Dominic Sparkes on best practice for child protection online

With brands and marketing agencies building their own, or joining existing, online spaces to exploit a growing social media audience, child safety should always, without doubt, be the number one priority for those managing social media projects.

Tempero MD Dominic Sparkes worked with Econsultancy on the recently released Child Protection Best Practice Guide, which looks at the legal and ethical considerations for brands and companies operating in this area.

We asked him about the issues involved in child safety online in general, and setting up and managing online communities for children...

1 comment

Amazon relying on brand credibility instead of good usability

Amazon and The Book Depository logosIf ever a retailer could get away with having exceptional cross-selling and up-selling functionality, yet provide a new visitor checkout process and web forms that break many usability rules, Amazon is certainly one of them. On the other hand one of Amazon's competitors, The Book Depository, certainly appears to focus more on providing better usability throughout the buying journey, especially for new customers.

Following the recent e-commerce training course I delivered for Econsultancy, the usability benchmarking that is part of the course threw up some really interesting market insights. Although many retailers are featured in the course, providing examples of good and bad e-tail usability and best practice, I purposely refrained from including Amazon.

13 comments

Are retailers following best practice to improve conversion rates?

Retailer logos for John Lewis, Play.com, Toyrus and PC WorldNow with our economy firmly in a recession, most retailers no longer have the types of budgets available to replatform. Instead, 2009 will be a year for improving their existing platforms, trying to increase conversion rates, average order values and returning visitor numbers.

So with this primary drive to improve performance, are retailers doing all that they can? Are retailers following best practice to help more visitors complete the buying process, and are retailers removing usability barriers to ensure that in such competitive times visitors aren’t encouraged to find reasons why they shouldn’t complete their purchase?

19 comments

Ten tips for Twitter

In the last twelve months, Econsultancy has started to get more involved in the social media space, with a presence now on several social networking sites, including Slideshare, Twitter, and YouTube. Here, we share learnings and best practices from twelve months of tweeting.  

2 comments