Posts tagged with Bear And Hare

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John Lewis' Christmas ad set to break its own records for social buzz

Last week saw the unveiling of the now traditional John Lewis Christmas ad, which this year comes with an added helping of cheese and schmaltz.

Despite the fact it stars a cartoon bear and a hare, it would appear the ad is set to break previous John Lewis ad records, at least in social media terms.

In the 24 hours after it was launched the ad was mentioned in 49,152 tweets, of which only 16% were negative. This is more than double the 21,027 mentions that last year’s ad picked up in the same time frame.

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