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Posts tagged with Barack Obama

Elections then and now: How Obama's influence has changed between 2008 and 2012

In the week preceding the US election I wrote a couple pieces on the importance social media will play on the election and how much Mitt Romney and Barack Obama spent on online advertising.

A new infographic from Cognitive Match takes a look at the numbers in a different way. In the aftermath of the election, they have taken a step back and have compared the shift in social media and voter patterns in swing states between the 2008 election and the 2012 and how the spend on online ads have increased.

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Are your Twitter followers fake, or just quiet?

Twitter's battle with spammers is well-documented, and not surprisingly, one of the tools that makes Twitter spam possible is the fake account.

While the exact number of fake accounts is hard to accurately estimate, there's little doubt they exist, and most likely in big numbers.

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Will website traffic predict the 2012 US presidential race?

It's an election year in the United States and by all accounts, it will be an interesting one.

President Barack Obama, doesn't yet know who his opponent will be, but when it came to website traffic in January, the Democratic incumbent handily beat all of the Republican contenders.

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Do Not Track gains support, but will it really work?

Today, the administration of US President Barack Obama announced a blueprint for a "Privacy Bill of Rights."

The goal: "improve consumers’ privacy protections" and "give users more control over how their personal information is used on the Internet", all the while maintaining the internet's status as an "engine for innovation and economic growth."

To achieve that goal, the president has enlisted the help of some of the internet's biggest names, including Google, Yahoo, Microsoft and AOL.

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SOPA blackouts to go on, even if bill is dead (for now)

Parts of the internet will go black tomorrow. From Wikipedia and Reddit to the Cheezburger network and Major League Gaming, numerous highly-trafficked web properties say they'll shut down to protest the SOPA legislation that would make the internet far less free in the name of fighting piracy.

Even Google is going to be making a statement using its homepage.

The blackouts are going on despite the fact that SOPA is effectively dead -- for the time being.

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Is Barack Obama losing his social media touch?

When it comes to the use of social media for political campaigning, the President of the United States, Barack Obama, provided the case study in the 2008 election. Using services like Facebook and Twitter to rally and organize his supporters, he was able to run a grassroots campaign that hadn't really been seen before.

After he was sworn in, it looked like social media would continue to play a role in his administration but, for obvious reasons, the President significantly turned down his personal use of social channels. Recently he's been trying to turn it on again, but will he be successful this time around? His recent social media usage hints that the President may have a more challenging time using social media to his benefit in 2012.

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YouTube looks to cash in on political ads

Although YouTube isn't a substantial profit center for Google and probably won't be for some time, it has matured significantly under the corporate umbrella of the world's largest search engine.

The latest sign of that maturity: YouTube has become a powerful platform for political candidates to reach voters, and YouTube is hoping to cash in.

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The White House unleashes AdWords against Wall Street

Imagine for a minute that you're the president of the United States and you're trying to make the case against Wall Street. What's the best way to do it? As the president, you have almost unlimited access to the traditional media, but that's not always enough today.

So U.S. president Barack Obama, whose use of the internet arguably helped him win the presidency, isn't relying on the mainstream media to promote his Wall Street reform agenda; he's using Google. And he's going straight for the jugular by bidding on topical keywords related to embattled investment bank Goldman Sachs.

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Should advertisers boycott Glenn Beck?

It's a situation no advertiser likes to be in: a media property you advertise on is at the center of a controversy involving politics and race. Advertisers on Fox News' Glenn Beck Program found themselves in this situation last month when the show's host, Glenn Beck, called the president of the United States, Barack Obama, a "racist". In large part due to one organization's grassroots campaign, nearly 50 advertisers have reportedly pulled their ads from Beck's show.

Yet boycotting Beck may not be such an easy decision for many of them because of one fact: Beck's controversial statement hasn't put a dent in his show's popularity. In fact, the Glenn Beck Program is "pure ratings gold", pulling in the greatest number of cable news viewers between the ages of 25 and 54 at night even though he airs in a pre-primetime slot.

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Obama asks Americans to tweet their Senators

During his presidential campaign, Barack Obama made extensive use of social media to rally his supporters. In the process, he produced one of the best case studies yet on how to achieve results with social media.

Post-election, Obama's use of social media has changed a bit but he's still making use of it.

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Political advertising online hasn't reached a tipping point yet

Barack Obama's presidential campaign may have mastered the business of online advertising better than any previous national political campaign, but Obama's success had less to do with technological advances than his campaign's ability to leverage existing technology.

At least that was the consensus at the Personal Democracy Forum in New York on Monday. During the "Online Advertising: Lessons from the 2008 Campaign" panel, the speakers agreed that the difference between the 2004 and 2008 presidential campaigns had more to do with adoption of online advertising than any major shift in technology.

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Q&A: Eric Frenchman, Chief Internet Strategist, Connell Donatelli

Eric Frenchman has been managing online advertising and CRM campaigns for over a decade. His corporate work has involved brands like AT&T, Diageo and Harrisdirect. Today, he's the principal of Eric Frenchman LLC and Chief Internet Strategist for Connell Donatelli Inc., an online agency focused on politics.

In 2008, Eric managed the online campaign of US presidential hopeful John McCain. We spoke with Eric to learn more about that experience, the lessons learned and how some of the techniques Eric and his team applied in the political campaign can be applied by digital marketers at large in advance of his keynote at Econsultancy's The Future of Digital Marketing conference.

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