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As previously explored, the recent Digital Disruption report from Deloitte examines the impact of digital innovation on individual sectors, analysing how much change they can expect to experience in the years to come and how long they have to adapt.
This accompanying infographic sets out some of their key findings, chiefly that the Australian economy will be facing greater digital disruption in the coming years, with businesses needing to begin planning strategic responses to this as soon as possible.
Apparently, the short answer to this question is yes.
It seems that Australian businesses are still resisting going online, dismissing social media and refusing to divert their attention and budget away from traditional sales channels.
According to a new report, one-third of the Australian economy faces major digital disruption in the near future and companies face watching 50% of their business perish if they don’t adapt to the digital changes quickly and efficiently.
The report by Deloitte titled ‘Digital disruption: Short fuse, big bang?’ looks at the impact of digital innovation on individual industries, analysing how much additional change they can expect to experience in the years to come. The report also speculates what time frame each industry has to adapt and how they should pull together the right strategic response to cope with these changes.
It looks like Facebook could be attempting a further push into e-commerce with the reported creation of a new feature which will allow users create wish lists of home furnishings, clothing and other retail products.
The new Collections feature enables retailers to put 'want' and 'collect' buttons on their pictures, which can be clicked by users to create a wish list on their personal profiles.
The buttons are still in beta testing at the moment and will only be rolled out to the US initially, but if they prove successful there is no doubt they will be available for Australian retailers too.
Seven out of ten digital marketers believe they have equal or more digital expertise than their managers and over half think their co-workers lack the skills needed to run successful campaigns.
These statistics come from Responsys’ third annual Big Australia Report, which revealed there is a widening gap in the skills of Australian digital marketers.
With fast internet, reliable technology and a strong dollar, Australians are increasingly shopping online, a topic that continues to dominate the news; especially in the context of international e-commerce sites trumping local retailers.
However, recent data from a Commonwealth Bank study points towards an emerging shift of Australian stores starting to gain back market share from international competitors.
The noise around social media in Australia appears to be increasingly amplified by marketers and clearly continues to be a hot topic.
There are also snippets of data emerging that explore this large and complex digital arena, but one of the questions that seems to be asked is why consumers choose to engage or associate themselves with brands in the social space.
So, in association with Toluna, Econsultancy surveyed more than a thousand Australian consumers, in an effort to explore what attracts users to a specific brand or company on social media platforms.
E-commerce in Australia is a complex, fragmented landscape and one that’s a hot topic in the marketplace - constantly being at the forefront of discussions within the digital industry and wider public sphere.
Recently, competitions.com.au created a catchy infographic that considers the current e-commerce environment in the region.
Have a craving for a pizza? Normally, you'd have to step away from the computer and make a call, but the next time you're hungry, you might not have to move or pick up the phone to fill your stomach.
If you happen to live in New Zealand or Australia, you can now place your order on Facebook instead thanks to Domino's Pizza.
It has been nearly a year since we began producing our Australia and New Zealand Internet Statistics Compendium and to date, it's had some 2,000 downloads.
This indicates an enormous hunger for data and insight among marketers in the region.
The past few months have seen a number of interesting reports looking at the ANZ digital landscape (including our own State of Digital Marketing in Australia in association with Marketing Magazine), but it is social media data that really seems to be the hot topic.
So, here’s a rundown of the latest social-related insight in Australia and New Zealand.
Econsultancy recently launched its State of Digital Marketing in Australia report, which found that online marketing is rapidly becoming a priority for companies, although many are struggling with elements within this.
However, a number of organisations in the country have a well-established legacy of digital operations, arguably the most recognisable and prominent being Tourism Australia, the official Government agency which is responsible for both the international and domestic promotion of Australia as a travel destination.
Here, their executive general manager of consumer marketing, Nick Baker, explains the secrets of their success to date, as well as their plans for the future…
Ever-innovative Domino’s Pizza has today launched a campaign in Australia called “The Social Pizza”.
The brand will give its Facebook fans the power to create a new pizza, which in turn will be sold on its menu across the country.
For the next week, fans will vote on their favourite crust, sauce and ingredients, with the most popular selection each day added to the pizza. Then, people will be able to win $1,000 by naming the finished pizza.